What is a digital asset in simple terms? At a basic level, a digital asset is content that's stored digitally and holds value to the company or brand who uses it. 

Marketing asset management (MAM) is a fairly new concept, but it's already distinguishing itself from digital asset management (DAM) in a few key ways for buyers. 

Optimizing your sales funnel for conversion takes effort, but the rewards are worth the struggle to get it right. Here's how to optimize each stage of the funnel. 

Millennials now make up a third of the workforce and are moving up into management. Meanwhile, Gen Z is entering the workforce and ready to shake up the status quo.