When a prospect signs up for your emails, you have a golden opportunity to introduce them to your brand, encourage purchases, and lay the foundation for loyalty. 

For many retail brands, creating a visually compelling shopping environment for Christmas is imperative for getting the most from the holiday season. 

A brand book sets distinct guidelines for maintaining brand identity across all aspects of the business. Here's why you should take the time to build one—and how. 

Inspiring your audience to fall in love with your brand is a complex process, but it can be made far simpler if you follow these 9 proven branding techniques.