Guide to relationship marketing
Relationship marketing aims to build and maintain personal connections with your customers leading to more business whether through word-of-mouth promotion or effective content.
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How to maintain a consistent brand story
In two decades, the digital world has transformed the way brands present themselves—and the bar for quality design is getting higher all the time. How can brands stay competitive in today's design-centric world? Explore the rise of the design democracy, then learn how your organization can ride it to the top.
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How to adapt your brand to social media
Most of your potential customers are on multiple social media channels, and they’ll be looking for your brand on each channel they enjoy. You’ll want to be there when they search for you, but how can you adapt your brand guidelines to fit the unique style of each channel?
