The real estate industry is thriving, and more people are trying their hand at real estate than ever before. With the added competition, standing out with superb marketing is one way to drive more leads. With that in mind, here are 5 more real estate marketing tips in 2018.
Create local content
People love reading about what's going on in their community, so putting together a guide to local restaurants or great things to do in your city are great ways to get your name out there. According to Zach with Nexus Homebuyers, "When we put together a guide or blog post, we make sure it's specific to our local market. We've found our potential clients enjoy reading about their local community, and we tend to receive more likes and shares for our local content."
People don't want to be sold to, but they do want value. If you can provide your potential clients with incredible value, they will look to you as a trusted source in the community and be more likely to do business with you.
Host a free webinar
If you're up to the challenge, hosting a free webinar is a great way to share what you know with potential clients. The webinar can be short and simple, like "10 home improvements to make before selling your home," or "3 things to look for in a new construction home." Make sure to focus on your audience and answer any questions at the end of your presentation. When it's over, you can upload your webinar video to YouTube for even more exposure.
Ask for testimonials from clients
Reviews and testimonials are crucial to any business, but they're especially important in real estate. Real estate is a referral-based business, and people do business with other people who they like and trust. Reviews from happy clients go a long way in establishing trust, and they can make the difference between someone choosing you or your competitor.
One of the easiest ways to get reviews from clients is just to ask them. Before you go to the closing, ask if they would mind doing a short video about their experience with you and your agency. Hopefully, you've gone above and beyond their expectations, so they'll be happy to give you a review. If they don't want to be filmed, you can ask them to write reviews for you on Google, Facebook or Yelp.
Give a gift after closing
The real estate industry has become extremely competitive. To set yourself apart these days, you need to get creative. One way is to give clients a special gift that is unique to you—something that most people would not buy for themselves. For example, one realtor hands out a bottle of Dom Pérignon at his closings. While you don't have to hand out expensive champagne, find something that would make a thoughtful gift for your clients to enjoy. This will set you apart from other real estate professionals in your market and make your clients even happier that they chose you.
Repurpose your blog content
If you've been writing amazing content for your real estate blog, you can repurpose that content into a variety of different media types. Maybe you've written a great blog post about the steps to sell your house with a realtor, or landscaping tips for your brand-new home. You can take your guides and articles and repurpose them into videos, infographics or eBooks.
Obviously, you're not trying to spam your readers, but different people enjoy different types of content. For example, if you're targeting people who want to sell their home, they may be very busy and only want the bullet points. This is where an infographic would be very useful. Other sellers might have more time and want to read more about certain subjects. They might enjoy reading a short eBook instead.
You can also take advantage of other sites' communities. For example, Quora is a site where users can ask questions and get answers from professionals around the world. You can search for questions you've already written about, provide an answer, and direct readers to visit your blog for more information. It's a smart way to generate real estate leads.
Marketing is constantly evolving, especially in the real estate industry. This field has become extremely competitive, and in order to succeed, you have to try new ways to stand out for potential clients. These ideas will help you be creative and get a head start over your competitors.
Your brand matters. Learn how to protect and elevate your real estate brand in this branding essentials guidebook.
Bonus: Real estate marketing infographic
We've combined the 5 marketing ideas from this post with 5 more marketing ideas in this post to create one big real estate marketing infographic. Print it out for a handy checklist to reference as you build your marketing campaigns.