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11 June 2019

What is a digital asset?

What is a digital asset in simple terms? At a basic level, a digital asset is content that's stored digitally and holds value to the company or brand who uses it. 

Posted By: John Coon
10 June 2019

What is marketing asset management?

Marketing asset management (MAM) is a fairly new concept, but it's already distinguishing itself from digital asset management (DAM) in a few key ways for buyers. 

Posted By: Sharon McElwee
08 June 2019
31 May 2019