Marketing is only as effective as the measurements you take and make. Tap into the key measurements that will transform your brand from lackluster to excellent.

It’s now easier than ever to import data with connected spreadsheets. You can quickly update financial calculations and rate comparisons to make a personalized finance calculator, and you’ll be able to update tables with cell formulas and references and lock down cells with data that you don’t want changed.

Your mission IS the message. We talked with Robert Thomas this week about how he translates his company’s mission into marketing strategy.

Getting to market before your competitors is how the money’s made. Learn all about speed-to-market strategy, go-to-market agility and other need-to-know buzzwords in our latest post.