With nearly 3 billion social media users worldwide, how do you get your brand in front of the right people? Here are 6 tips to boost brand awareness with social media. 

Brand consistency offers a unique set of challenges for franchisors & franchisees. The key is learning to provide a consistent brand experience across locations. 

In business, storytelling is a powerful tool, especially when it comes to branding. But, what if we told you that you can also use your brand name to tell a story? 

Student retention is a major challenge for colleges & universities today. Here's how higher ed schools can support their students from first year to graduation.