Brand extension is a stressful but powerful process. Using the strength of your brand to enter a new market gives you a headstart that new companies can't match.

As the name suggests, the magician brand archetype is mysterious and somewhat elusive. They’re also incredibly persuasive and driven to make positive change.

Is your company's mission driven by the desire to help and support others? If this your dominant characteristic, consider embracing the caregiver brand archetype. 

A brand archetype is the personality you give your brand to make it feel more relatable to customers. In this guide, we’ll break down 12 different brand archetypes.