You know that one brand you'd drive miles out of your way for?
And why do you do that?
Because it’s a great brand.
Nike's a great brand. So is Apple. And Disney.
But why? What actually makes a brand “great”?
What we talked about:
- What kind of world great brands create
- When to follow the rules and when to practice guiding principles
- How to align brand touchpoints for an integrated approach