For decades, sales and marketing teams have notoriously butted heads. Then, something started happening in the world. The two groups began to discover that working together amped up results.
All of a sudden, ABM came along and later COVID-19 erupted. That led to the whole remote work challenge, which makes it more important than ever for sales and marketing to work together to benefit their customers and their company.
What we discussed:
- Why marketing needs to collaborate with sales
- How to leverage ABM for more effective sales and marketing
- Ways to elevate the sales pitch
- Why marketing needs to get in the Zoom room with sales more often