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The best storytelling podcasts

2020-12-09

By: Cooper Savage

Telling the right story for your brand can connect you with customers and help your brand grow. But good storytelling, like any other skill, is something you have to work at. So, we asked around and got storytelling podcast recommendations from fellow marketers who love a good yarn. Here are the top 12 picks, including a few of our own favorites.

1. Building a StoryBrand

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Building a StoryBrand is lauded for its entertaining episodes and inspiring insights. Donald Miller brings in big names like Matthew McConaughey and Seth Godin to talk about storytelling and crafting clear messages that will speak to your customers.

This podcast came highly recommended by Trevor Rappleye, the CEO of CorporateFilming, who said Building a StoryBrand will help you simplify your message and drive sales.

Listen to Building a StoryBrand

2. All Selling Aside

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This podcast is for those who find themselves in the unfortunate position of having to sell when they actually hate selling. Host Alex Mandossian will walk you through different strategies to use the power of storytelling to achieve your sales goals.

Carol Tompkins, Business Development Consultant for AccountsPortal, recommends All Selling Aside because “it focuses on teaching consultants like myself, as well as other professionals, how to ethically influence others both personally and professionally, rather than just focusing on selling all the time.”

Listen to All Selling Aside

3. Be The Drop

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Be The Drop is all about the intersection of business and good communication, and it’s sure to lift your mood. The show hosts diverse guests each week to hear how they inspire and motivate the people around them. This recommendation also came from Carol, who said that Be The Drop can ultimately help you manage your business more effectively by improving your communication skills.

Listen to Be The Drop

4. Business of Story

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Business of Story is another great bet for brand storytelling highlights. There are nearly 300 episodes, and the show even won a “Best Small Business Podcast” award in 2017. It comes recommended by John Peterson, editor at Safe Drive Gear. He told us Park Howell’s show features “brilliant business owners and entrepreneurs, handpicked influencers, startup founders, and more. The topics are always inspiring, and it leads you to astounding discoveries.”

Listen to Business of Story

5. Under the Influence

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This popular CBC Radio program was recommended to us by Kevin Carney of Organic Growth. He says, “It’s my absolute favorite podcast about marketing and advertising, as it talks about strategy, not day-to-day tactics.” This pod isn’t specifically about storytelling, but it offers a behind-the-scenes look at the ad industry that’s sure to leave you with some interesting anecdotes.

Listen to Under the Influence

6. The Employer Branding Podcast

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The Employer Branding Podcast offers an international take on branding in business. This recommendation came to us courtesy of Dwight Zahringer, President of Pure Cabo. He says, “Weekly episodes are 20 minutes long and super digestible, covering tons ofbranding topics with a human focus. Plus, they interview some pretty cream-of-the-crop guests from Fortune 500 companies like SalesForce to L'Oreal to Deloitte. So you're really hearing the best insights.”

Listen to the Employer Branding Podcast

7. How Brands Are Built

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This podcast offers a view of the nitty-gritty, everyday details of branding. Also recommended by Dwight, he told us, “How Brands Are Built is fantastic for understanding how to share and build momentum around your origin story. Rob Meyerson interviews an eclectic group of folks for his episodes, from marketing analysts to logo designers. You really get a 360-degree view of what's involved in a persuasive original story, plus how to share it for max impact.”

Listen to How Brands Are Built

8. Business Storytelling Podcast

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The aptly named Business Storytelling Podcast hosted by content marketer Christoph Trappe will show you how to harness the power of stories to get results. Emma Bourke, CMO at Zodiac Guides, told us this podcast “provides invaluable tips … with content that’s relevant, engaging and educational.”

Listen to Business Storytelling Podcast 

Editors’ Picks

We also wanted to throw in our own top picks to get your storytelling juices flowing. Without further ado, here are some of our faves, including some outside-the-box recs and Lucidpress’s very own podcast.

9. The Visual Storytelling Podcast

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The Visual Storytelling Podcast can help you round out your storytelling skills with a fresh point of view. This podcast from Disney Artist Chris Oatley will walk you through how visual artists tell stories. Touching on subjects like children’s stories and character development may have surprising impacts on your own storytelling endeavors. If anything, it’s a nice break from the world of business podcasts.

Listen to The Visual Storytelling Podcast

10. On Writing

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On Writing will give you a different perspective on storytelling and can help you refine your techniques. Host Joshua Pomare talks to writers of all stripes to dig into the writing and publishing process. If you want tips from the true pros of storytelling, this is the podcast to listen to.

Listen to On Writing

11. Nonprofit Storytelling Living Room

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This limited series features speakers from the Nonprofit Storytelling Conference with eight different episodes doing a deep dive on how to use storytelling to accomplish your nonprofit’s goals. It’s one of the best industry-specific shows we’ve come across and can help you craft engaging stories for your audience.

Listen to Nonprofit Storytelling Living Room

12. Brand Land

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Well, well, well, what have we here? Yes, it’s our very own podcast, Brand Land. Our Director of Marketing, Garrett Jestice, talks to a new guest every week from diverse fields. The show is all about how to build a trusted brand, and each guest brings their own unique insight to give you tips on brand strategy, content creation, customer experience, storytelling and more.

Listen to Brand Land

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2021 Content Effectiveness Report

A follow-up to our 2019 State of Brand Consistency, this report is a deep dive into the content ecosystem. We surveyed 452 business professionals from various backgrounds to find out how content is affecting their brands. We’ll look at how confident we are about content (both our own and other businesses’), how content is paying off, and how much time it’s taking to produce.

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Cooper Savage

Cooper Savage is the Associate Content Marketing Manager for Lucidpress. She’s been writing and editing for the digital marketing world since 2015. When the workday is over, you can find her at the library checking out cookbooks.

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