Brand Land
Each week, we hear firsthand accounts from leading marketers and creatives who share their experiences and insights to, in turn, help you build a stronger brand.
Each episode features an interview with a bonafide brand builder, where we discuss and dissect topics such as brand management, customer experience, design credibility, virality, content creation, marketing and sales alignment and in-house brand development.
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- Ep. 51
Keys to more collaborative design consultations
featuring Sadie (Howar) Koehler
Associate Creative Director | Principal Financial Group - Ep. 50
Leveraging the power of packaging with A/B testing
featuring Michael Keplinger
Director of Strategy, Managing Partner | SmashBrand - Ep. 49
The keys to aligning your brand and customer experience
featuring Christopher Wallace
Co-Founder, President | InnerView Group - Ep. 48
Reaching the unreachable with targeted marketing
featuring Colin Jeffries
Director of Marketing & Communications at BrightView | Co-host of Take5: The Rethink Marketing Podcast - Ep. 47
How to build a strong brand with PR
featuring Ashley Murphy (Brennan)
SVP of Communications | Brown Harris Stevens - Ep. 46
Take control of your stories, take control of your brand
featuring Gabrielle Dolan
Speaker, Author, Founder | Jargon Free Fridays - Ep. 45
Empowering employees or policing them? How to build brand at scale
featuring Tali Thomason
Director of Marketing, Communications, and Events | University of Denver - Ep. 44
When CX becomes obsession
featuring Pam Piligian
SVP, Marketing and Communications | Navy Federal Credit Union - Ep. 43
Why brand valuation matters
featuring Ron Zwerin
Executive VP of Marketing, Communications & Brand | National MS Society - Ep. 42
Advancing your mission through meaningful marketing
featuring Annie Agle
Director of Brand | Cotopaxi - Ep. 41
The Little League Rebrand: Relaunching an iconic brand in a global pandemic (Part 2)
featuring Liz Brown
CMO | Little League International - Ep. 40
The Little League rebrand: Setting the stage for the relaunch of an iconic brand (part 1)
featuring Liz Brown
CMO | Little League International - Ep. 39
Keys to a successful franchise marketing strategy
featuring Christy Barnes
VP of Marketing | Camp Bow Wow - Ep. 38
How to help your company believe in the power of marketing
featuring Chris Panebianco
CMO | Bankers Healthcare Group - Ep. 37
Navigating high-touch sales in a no-contact Covid world
featuring Devin Harvey
Director of Marketing Projects | Pegasus Residential - Ep. 36
Your marketing isn’t memorable. Here’s how to change it.
featuring John Oxford
SVP of Marketing | Renasant Bank - Ep. 35
Creating consistent corporate branding across different markets
featuring Chelsey Puckett
Marketing Manager | Texas Title - Ep. 34
The best frameworks for positioning your brand
featuring Garrett Jestice
- Ep. 33
Multi-channel marketing – how to do it right
featuring Elsa Abramov
National Industry Marketing Manager | Nearmap - Ep. 32
Brand and technical SEO: How site performance helps (or hurts) brand
featuring Geoff Atkinson
Founder and CEO | Huckabuy - Ep. 31
What the best small businesses can teach us about branding
featuring Mike Barzacchini
Director of Marketing Services | Harper College - Ep. 30
Differentiating with brand
featuring Justin Choi
Director of Marketing | Sequoia - Ep. 29
Building a human brand in B2B
featuring Todd Tauber
VP of Product Marketing | Degreed - Ep. 28
Why brand building often fails
featuring Mark Scott
CMO | Apixio - Ep. 27
How to negotiate professional sports sponsorships successfully
featuring Tom Shaw
CMO at LoanStream Mortgage / Managing Director at ElevenX - Ep. 26
The Covid hurry up! Translating in-person experiences into the virtual
featuring Daniel Kelly
Director of Marketing | Sierra Nevada University - Ep. 25
Building trust through brand consistency
featuring Marin Rowe
Senior Product Marketing Manager | Lucid Software - Ep. 24
How Covid-19 affected creative for the Las Vegas Raiders
featuring Sarah Eikmeier
Digital Designer | Las Vegas Raiders - Ep. 23
Lessons in brand building from an analytical, left-brained marketer
featuring Tony Mickelsen
Growth Marketing Lead | Neighbor - Ep. 22
The escape game
featuring Teddy Cheek
Senior Director of Marketing & Brand | The Escape Game HQ - Ep. 21
How to conquer imposter syndrome
featuring Rachael Ferranti
Director of Marketing | Selling Simplified - Ep. 20
The hows and whys of doing a brand audit
featuring Joe Staples
Go-To-Market Advisor | Board Member | 22yrs CMO/SVP of Marketing - Ep. 19
How to create content that gets results
featuring Garrett Jestice
Director of Marketing | Lucidpress - Ep. 18
Brand through time: Building and evolving a brand while scaling
featuring Rachel Hofstetter
CMO | Chatbooks - Ep. 17
Marketing's marketing problem
featuring Elaine Ezekiel
Director of Marketing | Atomic Object - Ep. 16
The art of making your brand discoverable on search engines
featuring Garrett Mehrguth
CEO | Directive - Ep. 15
Going from marketing mess to brand success
featuring Scott Miller
EVP, Thought Leadership | Franklin Covey - Ep. 14
Digital channels + physical channels = one unforgettable experience
featuring Samantha Patterson
Marketing Director | PFL - Ep. 13
Aligning marketing and sales for bigger wins
featuring Megan Bell
Director of Marketing | Falvey Insurance Group - Ep. 12
5 ways to be more human in B2B marketing
featuring Jennifer Black-Janke
VP of Marketing | Chargeback - Ep. 11
Infusing your company mission into marketing
featuring Robert Thomas
Director of Marketing | Feazel - Ep. 10
Keeping the customer at the center of content marketing
featuring Heather Hurst
Director of Brand Marketing | Basic Research - Ep. 9
More than luck: Elements of viral video marketing
featuring Caleb Hepler
Creative Director | Lucidchart - Ep. 8
Branding and marketing in the non-profit space
featuring Aaron Brown
International Media and Marketing Director | Destiny Rescue - Ep. 7
Polish your brand to drive your business: lessons from a carwash equipment manufacturer
featuring Luke Schoenbeck
Marketing Director | Mark VII Equipment, Inc. - Ep. 6
Brand building on social media
featuring Garrett Jestice
Director of Marketing | Lucidpress - Ep. 5
Lessons from a master marketer
featuring Owen Fuller
General Manager | Lucidpress - Ep. 4
Create loyalty with customer experience
featuring Joe Martin
GM/VP of Marketing | CloudApp - Ep. 3
Achieving credibility through design
featuring Remington Reese
Creative Director | Ebby Halliday Companies - Ep. 2
The 3 things every great brand has in common
featuring Jed Morley
Brand Strategist & Founder | Backstory Branding - Ep. 1
Finding the nucleus of your brand
featuring David Brier
Chief Gravity Defyer | DBD International
