Today we're discussing what a luxury brand is and how it's different from other brands. We'll also provide insight into how to build and market a new luxury brand. 

Here’s a promise: by the end of this guide you’ll know exactly what a brand promise is, and you’ll have plenty of examples to help you create your own in minutes. 

Brand extension is a stressful but powerful process. Using the strength of your brand to enter a new market gives you a headstart that new companies can't match.

As the name suggests, the magician brand archetype is mysterious and somewhat elusive. They’re also incredibly persuasive and driven to make positive change.

Is your company's mission driven by the desire to help and support others? If this your dominant characteristic, consider embracing the caregiver brand archetype. 

A brand archetype is the personality you give your brand to make it feel more relatable to customers. In this guide, we’ll break down 12 different brand archetypes. 

Color is a powerful player in people's perceptions of your brand. Before deciding which colors make sense for your brand, it's important to think about what they mean. 

For years, brands have been using colors strategically to persuade shoppers to buy on impulse. Color psychology can be a powerful branding tool when used correctly. 

How do you name a brand? Entrepreneurs & startups rack their brains for the best brand name, because a great business name makes a difference when it comes to profits. 

Welcome to the minimalist guide to brand identity, where all the confusing & pretentious stuff is thrown out the window and we focus on the stuff that really matters.