When a company wants to rebrand, it's not about just changing the logo. If your brand needs a new image, these five steps must be part of your rebranding strategy.
There's a new way to cultivate & maintain customer relationships, and it involves building a bot. Not sold on the idea? Here's how chatbots can benefit brands.
Social media is no longer a "nice touch" for your university branding; it’s essential to establishing your school online. Here's how to up your social media game.
As a university, you want to send a consistent message to faculty, students, prospects & alumni. That's why it's so important to control your brand. Here's how.
The key to a great direct mail campaign is making it targeted, well-planned, and out of the ordinary. Here are a few ways direct mail can deliver a powerful punch.
Today, shoppers have more choice than ever. To get their attention, you need a strong e-commerce brand that's authentic, consistent, and resonant with your audience.
It takes 6 to 8 touches to qualify a lead for the sales funnel. If those touchpoints aren't don't share creative consistency, it could be hurting conversion.
If your brand identity isn't capturing the customers & conversions you want, rebranding could give your business a new lease on life. So, how do you get started?
Well-branded e-commerce stores attract a lot of loyal customers—and repeat purchases. Here are four strategies e-commerce businesses can use to build their brands.
Ineffective branding leaves a bad taste in consumers' mouths—or worse, leads them to forget you entirely. Steer clear of these 6 brand-breaking mistakes.