If you want to gain trust, loyalty and make your business stand out from the crowd, it's time to make your brand consistent. Here's how.

Identifying a brand archetype helps you transform your brand from a name and a logo to an entity with a unique voice and personality. Our team created this quiz based on a similar process we used to identify our own brand archetype. Its quick, easy and actually kind of fun. Take the quiz to find your own brand identity.

A brand positioning statement is like the North Star. Learn to write your own with examples & tips from 4 high-performance brands with exceptional brand positioning. 

Today we're discussing what a luxury brand is and how it's different from other brands. We'll also provide insight into how to build and market a new luxury brand. 

Here’s a promise: by the end of this guide you’ll know exactly what a brand promise is, and you’ll have plenty of examples to help you create your own in minutes. 

Brand extension is a stressful but powerful process. Using the strength of your brand to enter a new market gives you a headstart that new companies can't match.

As the name suggests, the magician brand archetype is mysterious and somewhat elusive. They’re also incredibly persuasive and driven to make positive change.

Is your company's mission driven by the desire to help and support others? If this your dominant characteristic, consider embracing the caregiver brand archetype. 

A brand archetype is the personality you give your brand to make it feel more relatable to customers. In this guide, we’ll break down 12 different brand archetypes. 

Color is a powerful player in people's perceptions of your brand. Before deciding which colors make sense for your brand, it's important to think about what they mean.