Color is a powerful player in people's perceptions of your brand. Before deciding which colors make sense for your brand, it's important to think about what they mean. 

For years, brands have been using colors strategically to persuade shoppers to buy on impulse. Color psychology can be a powerful branding tool when used correctly. 

How do you name a brand? Entrepreneurs & startups rack their brains for the best brand name, because a great business name makes a difference when it comes to profits. 

Welcome to the minimalist guide to brand identity, where all the confusing & pretentious stuff is thrown out the window and we focus on the stuff that really matters. 

Brand authenticity is built over time using the principles of 3 Rs: be reliable, be respectful and be real. Here's how the world's most authentic brands walk the walk. 

In business, storytelling is a powerful tool, especially when it comes to branding. But, what if we told you that you can also use your brand name to tell a story? 

For many retail brands, creating a visually compelling shopping environment for Christmas is imperative for getting the most from the holiday season. 

A brand book sets distinct guidelines for maintaining brand identity across all aspects of the business. Here's why you should take the time to build one—and how. 

Inspiring your audience to fall in love with your brand is a complex process, but it can be made far simpler if you follow these 9 proven branding techniques. 

Establishing a brand in your own country is challenging enough, but global expansion will present unique challenges for your business. Here are our branding tips.