Brand authenticity is built over time using the principles of 3 Rs: be reliable, be respectful and be real. Here's how the world's most authentic brands walk the walk. 

In business, storytelling is a powerful tool, especially when it comes to branding. But, what if we told you that you can also use your brand name to tell a story? 

For many retail brands, creating a visually compelling shopping environment for Christmas is imperative for getting the most from the holiday season. 

A brand book sets distinct guidelines for maintaining brand identity across all aspects of the business. Here's why you should take the time to build one—and how. 

Inspiring your audience to fall in love with your brand is a complex process, but it can be made far simpler if you follow these 9 proven branding techniques. 

Establishing a brand in your own country is challenging enough, but global expansion will present unique challenges for your business. Here are our branding tips. 

The best-known and longest-surviving brands create and nurture connections with their customers, using emotional branding to turn them into faithful followers. 

75% of millennials say sustainability is a shopping priority. For your brand story to reach this audience, it needs to be inspiring, authentic, and based on values. 

There's a lot more to packaging than getting your product from here to there. To really be effective, product packaging needs to be informed by your brand story. 

Voice has a huge impact on how much consumers trust a brand. Not sure what your brand's personality is or should be? Here are 5 tips to help you define brand voice.