Branding

Guide to relationship marketing
Relationship marketing aims to build and maintain personal connections with your customers leading to more business whether through word-of-mouth promotion or effective content.
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Branding brand management brand strategy content design direct marketing
How to build a strong brand image
Learn about what brand image is, why it’s important, and how you can get the best brand image for your org.
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March 12th, 2021
Branding brand consistency Customer Experience
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Small business (<100 employees) Enterprise (100+ employees)
The best storytelling podcasts
If you want a deeper dive on how to tell great stories, podcasts are a great place to start. We've rounded up the top 12 storytelling podcasts to help you grow your brand.
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December 9th, 2020
Branding content brand strategy storytelling
How to tell a brand story that drives emotional connection
For your brand to strongly resonate with a loyal audience, it takes more than just a great product or service. Is your brand telling the right story?
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December 4th, 2020
Branding brand strategy storytelling brainstorming Brand Manager
Collaboration in design: The key to creating effective content
How do you get creatives and non-creatives to bond together and create memorable content? Through collaboration design.
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October 14th, 2020
Branding graphic design design brand management Brand Manager
How to pick a great brand name
The right brand name can have a huge impact on your business. In this article, we discuss how to pick the best brand name to set your business up for success.
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September 25th, 2020
Branding How To brand strategy slogans brainstorming
Content marketing: The key to financial services marketing success
Turns out content marketing works so well even the finance industry can benefit from it. We share six tips on how to do content marketing right.
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September 11th, 2020
Marketing Branding content finance
How to get your rebranding strategy right
When a company wants to rebrand, it's not about just changing the logo. If your brand needs a new image, make these steps part of your rebranding strategy.
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August 28th, 2020
Branding rebranding How To brand consistency brand strategy brand management Brand Manager
Brand storytelling examples: Lessons from brands large and small
Wondering how you can tell your story better? We talked to marketers at some of today’s top brands to see what their strategy is for brand storytelling.
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August 10th, 2020
Branding brand consistency brand strategy storytelling
Free eBook download
How to build your brand in 2021
Brand management is evolving rapidly. Give your brand a competitive edge with the latest industry best practices. This ebook will provide you with powerful strategies for developing a distinctive online presence and ensuring consistency across all channels.
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Past and present: Influential Black graphic designers and brand experts you should know about
Brand strategists. Graphic designers. Leaders. Entrepreneurs. Get these creative, innovative folks in your timeline, and you'll reap the benefits all year long.
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July 10th, 2020
Branding graphic design holidays design brand strategy diversity brand management
How to build your non-profit brand
A strong brand helps a non-profit tell its story. Dive into non-profit branding basics and learn how your non-profit can begin its branding journey.
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July 2nd, 2020
Nonprofits Branding brand strategy brand management Brand Manager
University branding: How to build a brand that drives enrollment
A strong brand can easily attract students to your school. We’ll walk through how to develop and maintain stronger university branding and messaging.
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May 21st, 2020
Higher Ed Branding brand strategy brand management Brand Manager
How to create a webinar email sequence + templates
So, you're hosting a webinar. Read how to create a memorable webinar email nurture sequence and which example templates will help you get the ball rolling.
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May 15th, 2020
Marketing Branding webinars email marketing lead generation
How to assess brand health
There’s no doubt about it — a strong brand means higher revenue. But how healthy is your brand? Here’s what you need to know about measuring brand health.
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March 13th, 2020
Branding brand consistency brand strategy brand management Brand Manager CMO
30 branding stats and facts
A strong brand is the bread and butter of today's businesses. Need some data to inspire yourself or others? Check out these 25 awesome branding stats & facts.
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November 19th, 2019
Branding brand consistency brand strategy brand management Brand Manager
Brand consistency—the competitive advantage and how to achieve it
If you want to gain trust, loyalty and make your business stand out from the crowd, it's time to make your brand consistent. Here's how.
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November 12th, 2019
Branding How To brand consistency brand strategy brand management Brand Manager
Brand archetype quiz: Discover your brand archetype
Identifying a brand archetype helps you transform your brand from a name and a logo to an entity with a unique voice and personality. Our team created this quiz based on a similar process we used to identify our own brand archetype. Its quick, easy and actually kind of fun. Take the quiz to find your own brand identity.
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November 11th, 2019
Branding brand strategy Brand Manager
How to write a brand positioning statement
A brand positioning statement is like the North Star. Learn to write your own with examples & tips from 4 high-performance brands with exceptional brand positioning.
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September 16th, 2019
Branding brand strategy brand management Brand Manager
Free eBook download
How to build your brand in 2021
Brand management is evolving rapidly. Give your brand a competitive edge with the latest industry best practices. This ebook will provide you with powerful strategies for developing a distinctive online presence and ensuring consistency across all channels.
Learn more
Luxury branding: How to build a strong luxury brand
Today we're discussing what a luxury brand is and how it's different from other brands. We'll also provide insight into how to build and market a new luxury brand.
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June 25th, 2019
Branding brand consistency brand strategy brand management Brand Manager
Elements of an effective brand promise
Here’s a promise: by the end of this guide you’ll know exactly what a brand promise is, and you’ll have plenty of examples to help you create your own in minutes.
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June 19th, 2019
Branding brand consistency brand strategy brand management Brand Manager
The brand manager's guide to brand extension
Brand extension is a stressful but powerful process. Using the strength of your brand to enter a new market gives you a headstart that new companies can't match.
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June 18th, 2019
Branding brand consistency brand strategy brand management Brand Manager
Guide to the magician brand archetype
As the name suggests, the magician brand archetype is mysterious and somewhat elusive. They’re also incredibly persuasive and driven to make positive change.
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June 17th, 2019
Branding rebranding brand strategy Brand Manager brand archetype
Guide to the caregiver brand archetype
Is your company's mission driven by the desire to help and support others? If this your dominant characteristic, consider embracing the caregiver brand archetype.
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June 14th, 2019
Branding rebranding brand strategy brand archetype Brand Manager
Brand archetypes: Which of these 12 brand archetypes fit your brand?
A brand archetype is the personality you give your brand to make it feel more relatable to customers. In this guide, we’ll break down 12 different brand archetypes.
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June 13th, 2019
Branding rebranding brand strategy Brand Manager brand archetype
How to incorporate color into your branding
Color is a powerful player in people's perceptions of your brand. Before deciding which colors make sense for your brand, it's important to think about what they mean.
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May 11th, 2019
Branding logo design content How To design visual content brand strategy brainstorming
8 of the best real estate logo design ideas
It's tricky to design your own custom logo, especially if you're running low on creative ideas. We collected 8 of the best real estate logos to help inspire your own.
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May 3rd, 2019
Branding Real Estate logo design graphic design rebranding design brand strategy brainstorming
12 fitness logo design ideas for your inspiration
Looking to brand (or rebrand) your fitness business? Check out a dozen creative examples of fitness logo design ideas for your inspiration, plus our best design tips.
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May 1st, 2019
Branding logo design graphic design content rebranding design visual content brand strategy brainstorming
Free eBook download
How to build your brand in 2021
Brand management is evolving rapidly. Give your brand a competitive edge with the latest industry best practices. This ebook will provide you with powerful strategies for developing a distinctive online presence and ensuring consistency across all channels.
Learn more
10 consulting logo design ideas for your inspiration
Whether you're a consultant branding your business or a designer looking for ideas, check out these consulting logo ideas from some of the world's biggest brands.
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April 25th, 2019
Branding logo design graphic design rebranding B2B design brand strategy storytelling brainstorming
Change the way you do branding with color psychology
For years, brands have been using colors strategically to persuade shoppers to buy on impulse. Color psychology can be a powerful branding tool when used correctly.
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April 18th, 2019
Branding logo design rebranding design brand strategy brainstorming conversion
The minimalist guide to brand identity
Welcome to the minimalist guide to brand identity, where all the confusing & pretentious stuff is thrown out the window and we focus on the stuff that really matters.
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April 3rd, 2019
Branding rebranding brand strategy brainstorming
Best logo design ideas for your inspiration
Every business wants a remarkable logo for their brand—but how do you deliver an innovative, impactful design on demand? Here are our best guidelines & examples.
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February 12th, 2019
Branding logo design graphic design content rebranding design visual content brainstorming
How to build brand authenticity: Learning from Top 100 global brands
Brand authenticity is built over time using the principles of 3 Rs: be reliable, be respectful and be real. Here's how the world's most authentic brands walk the walk.
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January 18th, 2019
Branding How To brand strategy brand management Brand Manager
Christmas branding ideas for retail stores
For many retail brands, creating a visually compelling shopping environment for Christmas is imperative for getting the most from the holiday season.
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December 11th, 2018
Branding print holidays brand strategy brainstorming advertising
Branding essentials: Guide to creating a brand book
A brand book sets distinct guidelines for maintaining brand identity across all aspects of the business. Here's why you should take the time to build one—and how.
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December 8th, 2018
Branding rebranding How To brand consistency brand strategy brand management Brand Manager
9 ways to make people fall in love with your brand
Inspiring your audience to fall in love with your brand is a complex process, but it can be made far simpler if you follow these 9 proven branding techniques.
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December 6th, 2018
Branding brand strategy storytelling brainstorming brand management Brand Manager
6 important branding tips to keep in mind when going global
Establishing a brand in your own country is challenging enough, but global expansion will present unique challenges for your business. Here are our branding tips.
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December 5th, 2018
Branding brand consistency brand strategy brand management Brand Manager
Your inbox. Our best. Delivered twice a month.
I'm most interested in...
Small business (<100 employees) Enterprise (100+ employees)
Using emotional branding to reach the distracted consumer
The best-known and longest-surviving brands create and nurture connections with their customers, using emotional branding to turn them into faithful followers.
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November 2nd, 2018
Branding webinars How To brand strategy storytelling advertising
How to build a brand around sustainability
75% of millennials say sustainability is a shopping priority. For your brand story to reach this audience, it needs to be inspiring, authentic, and based on values.
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October 19th, 2018
Branding content rebranding How To visual content brand strategy Instagram storytelling
How does your product packaging tell your brand story?
There's a lot more to packaging than getting your product from here to there. To really be effective, product packaging needs to be informed by your brand story.
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October 12th, 2018
Branding print labels brand strategy storytelling brainstorming
How to create a voice for your brand
Voice has a huge impact on how much consumers trust a brand. Not sure what your brand's personality is or should be? Here are 5 tips to help you define brand voice.
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September 26th, 2018
Branding How To brand consistency brand strategy brainstorming brand management Brand Manager
The complete guide to digital brand management
In this guide, we cover what digital branding is, why it's important, and how you can adapt the methods big brands like Nike & Apple use to sell more products.
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August 31st, 2018
Branding brand consistency brand management Brand Manager
5 tips for building & maintaining brand integrity
Building integrity with your brand requires following the correct blueprint. As you plan, consider these 5 guidelines for building & maintaining brand integrity.
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August 17th, 2018
Branding brand consistency brand strategy brand management Brand Manager
Is your content building your brand?
No matter what you use content marketing for, each piece contributes to the brand you're building. The question: Is your content conveying the right brand message?
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August 17th, 2018
Branding content visual content brand strategy Instagram brand management Marketing Manager
Branding? Follow this template for creating a brand platform
Keeping your brand consistent is tricky—but very valuable. Here's how you can create your own brand platform, and a free template to help you get started.
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August 3rd, 2018
Branding rebranding templates brand strategy brand management Brand Manager
How to maintain brand consistency as your business grows
As your business grows, it's hard to keep everyone on the same page. How do you maintain brand consistency to keep your brand's message clear and strong?
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July 26th, 2018
Growth Branding How To brand consistency brand strategy brand management Brand Manager
Free eBook download
How to build your brand in 2021
Brand management is evolving rapidly. Give your brand a competitive edge with the latest industry best practices. This ebook will provide you with powerful strategies for developing a distinctive online presence and ensuring consistency across all channels.
Learn more
How chatbots benefit brands
There's a new way to cultivate & maintain customer relationships, and it involves building a bot. Not sold on the idea? Here's how chatbots can benefit brands.
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July 4th, 2018
Growth Branding mobile brand management technology
How to choose the right brand for your e-commerce business
Today, shoppers have more choice than ever. To get their attention, you need a strong e-commerce brand that's authentic, consistent, and resonant with your audience.
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June 14th, 2018
Branding How To brand strategy storytelling brand management Small Business
How creative consistency across touchpoints improves brand perception
It takes 6 to 8 touches to qualify a lead for the sales funnel. If those touchpoints aren't don't share creative consistency, it could be hurting conversion.
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June 8th, 2018
Branding brand consistency Sales Enablement conversion brand management Brand Manager
How to build a brand as an e-commerce business
Well-branded e-commerce stores attract a lot of loyal customers—and repeat purchases. Here are four strategies e-commerce businesses can use to build their brands.
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May 30th, 2018
Branding How To brand consistency brand strategy brainstorming
6 ways your branding can make or break you
Ineffective branding leaves a bad taste in consumers' mouths—or worse, leads them to forget you entirely. Steer clear of these 6 brand-breaking mistakes.
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May 25th, 2018
Branding brand strategy brand management Brand Manager
Refocusing after a failed brand awareness campaign
When your brand awareness campaign doesn't work, figuring out why can be frustrating. Here, we look at 3 areas that are often at the root of failed campaigns.
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May 21st, 2018
Branding brand strategy brainstorming advertising brand management Marketing Manager
How to ensure brand compliance
Protecting your brand—not only how it looks but also how it's perceived—is essential. Here are two strategies that show how to ensure brand compliance.
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May 18th, 2018
Branding How To brand consistency brand management Brand Manager
How senses influence brand experience
The senses impact brand perception in ways both conscious and unconscious. With sensory marketing techniques, you can influence your audience's brand experience.
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May 16th, 2018
Branding content promotions brand strategy advertising
How voice search will impact brand voice
Brand voice, tone & personality will soon become real in ways they never have before. Here are five factors that show how voice search will impact your brand.
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May 9th, 2018
Branding content brand consistency SEO brand strategy advertising brand management Brand Manager technology
Free eBook download
How to build your brand in 2021
Brand management is evolving rapidly. Give your brand a competitive edge with the latest industry best practices. This ebook will provide you with powerful strategies for developing a distinctive online presence and ensuring consistency across all channels.
Learn more
8 ways to build brand trust online
Today, having a recognizable brand isn't enough—you also have to build trust. Consumers are more savvy than ever, but these strategies will help you build brand trust.
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April 27th, 2018
Branding brand consistency brand strategy brand management Brand Manager
7 brand consistency mistakes that large companies make
Perception determines reality with branding—that's why even simple mistakes can create big headaches. Here are 7 brand consistency mistakes that large companies make.
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April 19th, 2018
Branding content brand consistency brand management Brand Manager
5 ways your brand can get personal with your customers
Without loyal customers, brands can't grow or evolve. That's why it's vital to build strong relationships and connect with customers on a personal level. Here's how.
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April 14th, 2018
Branding promotions brand strategy brainstorming brand management Brand Manager
5 tips for building your brand with product & packaging design
Product & packaging design have a big impact on the experience a customer has with your brand. Here are 5 best practices to help you achieve synergy between them.
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March 28th, 2018
Branding brand consistency storytelling
7 rookie mistakes brand marketers should watch out for
Brand marketing mistakes can cost you thousands, tarnish your reputation, and set back your business plans. Avoid these common setbacks with smart strategy.
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March 2nd, 2018
Branding brand consistency brand strategy brand management Brand Manager
How to maintain brand consistency in a sales organization
Does brand consistency matter for sales-driven organizations? Of course. But how does brand message & voice contribute to a faster, more effective sales pipeline?
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February 26th, 2018
Branding How To brand consistency Sales Enablement brand management
How to boost your brand identity with influencer marketing
Influencer marketing is on the rise, but is your brand in the right position to benefit? If you're looking to partner with influencers, here are 4 best practices.
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February 7th, 2018
Branding How To brand strategy brand management Brand Manager
Is your brand outdated? When to complete a brand refresh
Sometimes, change is a good thing—but how much? If your brand image feels outdated, here are some questions to gauge whether a brand refresh is right for you.
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February 5th, 2018
Branding rebranding brand consistency brand strategy brand management Brand Manager
Developing a brand voice as an architecture or design business
Architecture & design are both forms of art, and your brand voice provides a perfect opportunity to demonstrate creativity. So how do you develop that voice?
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January 30th, 2018
Branding brand consistency brand strategy storytelling brand management Brand Manager
Free eBook download
How to build your brand in 2021
Brand management is evolving rapidly. Give your brand a competitive edge with the latest industry best practices. This ebook will provide you with powerful strategies for developing a distinctive online presence and ensuring consistency across all channels.
Learn more
Why do local service brands need graphic design?
Some businesses naturally lend themselves to design. But what about the plumbers and other service providers of the world—do they really need graphic design?
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December 6th, 2017
Multi-Location Branding graphic design rebranding design brand strategy
4 easy tips for effective online brand management
Brand management is much more involved now that there are so many digital channels for customers to use. This is a good thing—if you know how to navigate it.
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November 27th, 2017
Branding brand consistency brand management Brand Manager
The importance of color in brand storytelling
Believe it or not, your brand's colors play an important role in telling its story. How do brands use color to convey their values and place in the market?
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November 20th, 2017
Branding rebranding brand strategy storytelling
How to make your branding work with your app
Launching an app is an exciting, stressful time for any brand. Users will quickly uncover any design flaws in your app—and brand consistency is no exception.
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November 8th, 2017
Branding mobile How To brand consistency storytelling brand management Brand Manager
Tech company branding: Tips from marketing & design experts
How do startups design branding that reflects their values and appeals to an audience? We asked 5 experts about their experiences with tech company branding.
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November 1st, 2017
Branding logo design brand strategy Tech
How to survive the democratization of content creation
Today, everyone is a marketer. But not everyone knows how to create on-brand content. Are you prepared to survive the democratization of content creation?
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October 25th, 2017
Branding content How To desktop publishing brand consistency visual content brand strategy brand management Brand Manager Marketing Manager
5 lesser-known ways to build your personal brand with video
Video has certainly become popular, but we've yet to discover its full potential. There are still new ways to use video—for example, in personal branding.
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October 16th, 2017
Branding content visual content brand strategy brainstorming
Why imagination matters when identifying your target audience
If your brand promotion efforts aren't working, it's time to go beyond the usual audience analysis. Here's how imagination helps you connect with a target persona.
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September 18th, 2017
Branding content brand strategy copywriting brainstorming
8 tips for designing logos that don't suck
Designing logos might seem like a simple task—but of course, it's not nearly that easy. If you're new to logo design, here are 8 tips to avoid pitfalls.
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August 2nd, 2017
Branding logo design graphic design rebranding design brainstorming
Your inbox. Our best. Delivered twice a month.
I'm most interested in...
Small business (<100 employees) Enterprise (100+ employees)
Why brand equity is important & how to measure it
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July 19th, 2017
Branding How To brand strategy Brand Manager CMO
Building brand awareness: The power of anticipation as a startup
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June 14th, 2017
Growth Branding promotions brand strategy
How brand positioning improves your page titles
We recently performed a test to determine if incorporating brand positioning in our page titles would increase click-through rates from Google. Here are our results.
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May 31st, 2017
Branding SEO brand strategy copywriting conversion
5 office design tips to make your brand stand out
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May 26th, 2017
Branding brand strategy
Brand building 101: An 8-step brand development strategy
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May 22nd, 2017
Branding brand strategy brand management Brand Manager
7 branding mistakes your company should avoid
Your brand is your promise, and it's important that you build it thoughtfully and deliberately. Here are 7 branding mistakes that you would be wise to avoid.
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April 17th, 2017
Branding brand strategy brand management Brand Manager
9 excellent logo redesigns for famous brands
A redesigned logo goes a long way to attract & influence customers. Here are 9 great examples of famous brands who have successfully redesigned their logos.
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April 10th, 2017
Branding logo design graphic design rebranding design brand management
Rebranding questionnaire: 19 questions to ask before you start [Webinar recap]
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March 13th, 2017
Branding webinars rebranding brand strategy brainstorming
Enter Brandman: 5 branding lessons we can learn from Metallica
With all their business success, I'm surprised Metallica's never been on the cover of Forbes. Here are 5 branding lessons from their 30+ year career.
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January 23rd, 2017
Branding brand strategy storytelling
Free eBook download
How to build your brand in 2021
Brand management is evolving rapidly. Give your brand a competitive edge with the latest industry best practices. This ebook will provide you with powerful strategies for developing a distinctive online presence and ensuring consistency across all channels.
Learn more
Why you should use mobile to build brand loyalty
Read more
October 17th, 2016
Branding web design mobile design brand strategy conversion
The 8 best free magazines online for brand marketers
We love magazines, which is why we make it easy to design & share your own. Here's our roundup of the 8 best free magazines online for brand marketers.
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September 14th, 2016
Branding brand strategy brand management Brand Manager
What is corporate branding, and are you ignoring it?
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September 6th, 2016
Branding brand strategy brand management CMO Brand Manager
10 examples of great brand guidelines
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August 15th, 2016
Branding brand strategy brand management Brand Manager
What is branding, and why is branding important?
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August 3rd, 2016
Branding brand strategy brand management Brand Manager
The 7 key elements of brand identity design + 10 corporate identity examples
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June 20th, 2016
Branding rebranding brand strategy brainstorming Brand Manager
Smart moves from the early days of small businesses that became big
Great brands don't just happen. They're the result of smart moves and hard work. In this post, we'll go over what we can learn from these early stories.
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March 28th, 2016
Branding brand strategy storytelling
How Airbnb and Apple build their brands with storytelling marketing
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February 17th, 2016
Branding brand strategy storytelling
Business slogans 101: How to create a business slogan
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October 1st, 2015
Branding How To brand strategy slogans copywriting brainstorming
Free eBook download
How to build your brand in 2021
Brand management is evolving rapidly. Give your brand a competitive edge with the latest industry best practices. This ebook will provide you with powerful strategies for developing a distinctive online presence and ensuring consistency across all channels.
Learn more
5 brand personality examples and what you can learn from them
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August 27th, 2015
Branding brand strategy storytelling

Branding

Guide to relationship marketing

How to build a strong brand image

Your inbox. Our best. Delivered twice a month.

The best storytelling podcasts

How to tell a brand story that drives emotional connection

Collaboration in design: The key to creating effective content

How to pick a great brand name

Content marketing: The key to financial services marketing success

How to get your rebranding strategy right

Brand storytelling examples: Lessons from brands large and small

How to build your brand in 2021

Past and present: Influential Black graphic designers and brand experts you should know about

How to build your non-profit brand

University branding: How to build a brand that drives enrollment

How to create a webinar email sequence + templates

How to assess brand health

30 branding stats and facts

Brand consistency—the competitive advantage and how to achieve it

Brand archetype quiz: Discover your brand archetype

How to write a brand positioning statement

How to build your brand in 2021

Luxury branding: How to build a strong luxury brand

Elements of an effective brand promise

The brand manager's guide to brand extension

Guide to the magician brand archetype

Guide to the caregiver brand archetype

Brand archetypes: Which of these 12 brand archetypes fit your brand?

How to incorporate color into your branding

8 of the best real estate logo design ideas

12 fitness logo design ideas for your inspiration

How to build your brand in 2021

10 consulting logo design ideas for your inspiration

Change the way you do branding with color psychology

The minimalist guide to brand identity

Best logo design ideas for your inspiration

How to build brand authenticity: Learning from Top 100 global brands

Christmas branding ideas for retail stores

Branding essentials: Guide to creating a brand book

9 ways to make people fall in love with your brand

6 important branding tips to keep in mind when going global

Your inbox. Our best. Delivered twice a month.

Using emotional branding to reach the distracted consumer

How to build a brand around sustainability

How does your product packaging tell your brand story?

How to create a voice for your brand

The complete guide to digital brand management

5 tips for building & maintaining brand integrity

Is your content building your brand?

Branding? Follow this template for creating a brand platform

How to maintain brand consistency as your business grows

How to build your brand in 2021

How chatbots benefit brands

How to choose the right brand for your e-commerce business

How creative consistency across touchpoints improves brand perception

How to build a brand as an e-commerce business

6 ways your branding can make or break you

Refocusing after a failed brand awareness campaign

How to ensure brand compliance

How senses influence brand experience

How voice search will impact brand voice

How to build your brand in 2021

8 ways to build brand trust online

7 brand consistency mistakes that large companies make

5 ways your brand can get personal with your customers

5 tips for building your brand with product & packaging design

7 rookie mistakes brand marketers should watch out for

How to maintain brand consistency in a sales organization

How to boost your brand identity with influencer marketing

Is your brand outdated? When to complete a brand refresh

Developing a brand voice as an architecture or design business

How to build your brand in 2021

Why do local service brands need graphic design?

4 easy tips for effective online brand management

The importance of color in brand storytelling

How to make your branding work with your app

Tech company branding: Tips from marketing & design experts

How to survive the democratization of content creation

5 lesser-known ways to build your personal brand with video

Why imagination matters when identifying your target audience