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Ep. 25

Building trust through brand consistency

In episode 25, we talk with Marin Rowe from Lucid about what it actually takes to build brand trust. Tune in for tips and insight on how to be consistent, use customer feedback, and more.

featuring Marin Rowe
Senior Product Marketing Manager | Lucid Software

Building a brand is about building trust. But how exactly do you go about doing that, especially when you’re introducing your customers to something new?

In today’s podcast, Senior Product Marketing Manager Marin Rowe and I discussed how she used customer feedback and consistent storytelling to coordinate the vital steps leading up to the successful launch of Lucid’s latest product, Lucidspark.

What we talked about:

  • How customer feedback influenced Lucidspark’s inception

  • How Marin utilized story to create a cohesive end-to-end customer experience

  • Why it’s important to get every team member – from UX to IT – involved in the storytelling

  • How customer feedback and testing can guarantee a successful product launch

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