Guide to relationship marketing
Relationship marketing aims to build and maintain personal connections with your customers leading to more business whether through word-of-mouth promotion or effective content.
Read moreApril 13th, 2021
Why should you use direct mail as a marketing tool?
Is digital marketing enough to get your brand message out? We argue that direct mail marketing is still an effective, useful tool for reaching your audience.
Read moreMarch 14th, 2019
A guide to real estate email marketing (free templates)
There's a whole list of things you have to do before sending out a real estate email marketing campaign. Here, we'll cover the major steps you need to get started.
Read moreSeptember 26th, 2018
Guide to an effective real estate listing marketing plan
One big challenge realtors face today is the planning and implementation of an effective listing marketing strategy. Here are our tips on how to get it right.
Read moreSeptember 18th, 2018
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2021 Content Effectiveness Report
A follow-up to our 2019 State of Brand Consistency, this report is a deep dive into the content ecosystem. We surveyed 452 business professionals from various backgrounds to find out how content is affecting their brands. We’ll look at how confident we are about content (both our own and other businesses’), how content is paying off, and how much time it’s taking to produce.
Real estate: How to follow up your direct mail campaigns
Have you spent thousands of dollars on direct mail campaigns with no luck? Don't chalk it up to failure just yet. First, take a look at your follow-up strategy.
Read moreJuly 30th, 2018
5 steps to build out your real estate mobile & text message marketing strategy
Want to get into mobile real estate marketing with text messages, but don't know where to start? We've got 5 steps to get your SMS marketing strategy off the ground.
Read moreJuly 20th, 2018
Not everything is online: Advantages of print media & advertising
Are digital ads enough to boost brand awareness? Rather than thinking in terms of print vs digital, your brand awareness might benefit most from a dual-approach.
Read moreJune 7th, 2018
11 best direct mail pieces to inspire your next campaign
Not sure where to start with direct mail? Each of these 11 examples showcases a particular strategy you can use in your own direct mail marketing campaigns.
Read moreJune 5th, 2018
10 creative direct mail marketing ideas
Does direct mail still work in this day & age? Of course—but you have to do it effectively. Here are 10 ways to innovate on your direct mail marketing campaigns.
Read moreMay 8th, 2018
Direct mail marketing: Does it still work?
Is direct mail marketing really a tactic that marketers should've left in the 00's? Not really. Here are three reasons, plus examples, to make you think otherwise.
Read moreMarch 29th, 2018