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What’s the nucleus of your brand?

Hint: it’s not your product.

It’s your “why” and what you stand for.

David Brier, Chief Gravity Defyer at DBD International, is this week’s guest on Brand Land and he had some incredible insight on how to identify and isolate the nucleus of your brand.

What we talked about:

  • How to avoid making superficial decisions
  • Identifying red flags in your branding
  • What the brands the world admires have in common

Check out these resources we mentioned during the podcast:

You can find this interview, and many more like it, by subscribing to the Brand Land podcast on Apple Podcasts, on Spotify, or here.

Author Bio

With 10 years of marketing experience, Garrett Jestice knows all-too-well the pain of brand inconsistency and wasted design time. Garrett joined Lucidpress as its first marketing hire and loves knowing he gets to help improve the workloads (and lives) of creative people around the world.