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The main goal of your brand, as it is of any brand, is to make a profit and perhaps change some lives in the process.

But what if we said that every brand – whether intentional or not – has an underlying brand personality? And that this personality, sometimes referred to as a brand archetype, can actually be used to build deeper connections and drive more sales?

Related: Brand archetypes — Which of these 12 brand archetypes fit your brand?

In this post, we’ll discuss the concept of brand archetypes. We’ll then highlight one archetype in particular – the magician.

Finally, we’ll show you how Lucidpress can help you to maintain a consistent brand personality across all of your campaigns and platforms. Let’s begin!

Why your brand archetype matters

The personality traits and characteristics of the magician archetype are well and good, but what does this matter to your brand?

It helps if you think of your brand as your company’s personality.

How do you want customers, potential customers, investors, and competitors to see you?

This is where the brand archetype comes in.

Humans like to connect with other humans. An archetype, then, helps your brand to appear more human. And this connection can lead to deeper, more fulfilling relationships.

Even further, this humanness can lead to more sales and higher profits.

The magician brand archetype

As the name suggests, the magician archetype is mysterious and somewhat elusive. They’re also incredibly persuasive and driven by the need to make positive change.

The magician archetype is far from the only one that exists, though. There are twelve brand archetypes in total. They are the:

1. Caregiver.

2. Creator.

3. Entertainer.

4. Explorer.

5. Girl/guy next door.

6. Hero.

7. Innocent.

8. Lover.

9. Magician.

10. Maverick.

11. Royalty.

12. Sage.

And while we’d love to dig deep into each one, we’ll be focusing on just one of these today: the magician.

A brand with the magician archetype is one that has lofty goals, but that also has the power and drive to attain those goals.

There are those who may say that the magician can even be a manipulator, but as with all things, balance is key.

Are you in need of brand inspiration? Let’s take a look at just three of popular brands with the magician archetype.

Example: Tesla

When you think of mystery and innovation, which brand comes to mind? For us, it’s Tesla.

Tesla is the American automotive and energy company owned by Elon Musk. Their goal? To change the world.

In fact, innovation and positive change seems to drive everything they do.

From mock-ups of their next vehicle model to their Instagram feed, Tesla is all about making an impact.

Example: Disney

When it comes to creating magical moments, who does it better than Disney?

Whether you’re watching their movies, cruising the seven seas on their liners, or strolling through their parks and chatting with your favorite characters come to life -- Disney makes the impossible, possible.

Example: Red Bull

The owner of Red Bull doesn’t have plans to go to Mars (that we know of, anyway!), and they don’t own and operate the happiest place on Earth. But where Red Bull gets it right is in it’s lofty approach to brand marketing.

The brand’s slogan is simple, but explicit: “Red Bull gives you wings!”

In essence, they claim their drink is the magic potion that will help you to achieve your goals and even make a dream come true.

Which businesses would benefit from the archetype

You may have aggressive goals, and perhaps you even hope to change the world. But that’s not all it takes to become a standout brand that falls under the magician archetype.

Just as with the other archetypes, there are those that would benefit more from this angle. They include brands that:

  • Create/promote a transformative experience.
  • Offers clarity and knowledge.
  • Design and sell contemporary, new-age products.
  • Have a spiritual or conciousness-expanding angle.

That’s not to say that you can’t incorporate bits of the magician archetype into your overall brand strategy. But this is definitely not an archetype for the weak at heart!

How Lucidpress can help you to design your brand

A consistent brand design is crucial, but also difficult to achieve in reality.

That’s where Lucidpress can help.

Lucidpress is an online print and digital software program that helps you achieve your brand goals. How? Well, one way is with our brand management software.

As a brand templating platform, Lucidpress is a great way to help your marketing team stay on brand and generate the exact marketing content you need.

First and foremost, Lucidpress offers you one centralized location to store and manage all of your digital brand files. From anywhere in the world, your team members can access anything they need.

But Lucidpress is also a secure place to store your brand assets, including logos, fonts, and templates.

With Lucidpress, you don’t have to worry about finding the latest version of a logo on your computer, or uploading your brand-approved font for each digital design task. Just upload them once, and you’re all set!

And finally, Lucidpress enables you to design and distribute your branded content across numerous channels.

The drag-and-drop editor makes it easy to build brand templates, and you can then share with your team – or the world – with just a few clicks.

So, what are you waiting for? It’s time to bring your brand to life with the help of Lucidpress.

Is it time to update or refresh your brand's identity? Learn more in our free ebook: How and why to rebrand your company

Free ebook: Why to rebrand your company

Author Bio

Stephanie Bruce is content writer extraordinaire and lover of all things creative. Connect with her on her website, Stephanie Bruce Writing.