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March Madness 2022: Branding edition
We took the NCAA’s Sweet 16 teams and put them into our own branding bracket to see how well people recognize these brands.
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March 30th, 2022
Branding Higher Ed
Generation Z college students have arrived. Here’s how colleges can adapt
Generation Z college students have arrived and with them the potential to reshape the four-year experience. We take a close look at the characteristics of Gen Z students and how they'll influence college programs and marketing and recruitment strategies.
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September 22nd, 2021
Higher Ed brand strategy technology
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College orientation ideas, activities and icebreakers
We've rounded up a ton of fun ideas to make sure your college orientation is a smashing success.
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June 17th, 2021
Higher Ed
The future of higher education
The times they are a-changin' — and what does that mean for higher education and your brand? We dig into what the future holds for both.
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June 16th, 2021
Higher Ed brand consistency
Breaking down the college enrollment decline
What's behind the college enrollment decline and how can your school and your brand address it? Read on to find out.
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June 8th, 2021
Higher Ed brand consistency
University branding: How to build a brand that drives enrollment
A strong brand can easily attract students to your school. We’ll walk through how to develop and maintain stronger university branding and messaging.
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May 21st, 2020
Higher Ed Branding brand strategy brand management Brand Manager
Higher education marketing: Crucial strategies & trends
Marketing has become crucial for institutions who want to attract & engage more students. Here are our recommendations for your next higher ed marketing strategy.
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May 21st, 2020
Higher Ed Marketing Marketing Manager
How to create a successful college recruitment strategy
In today's higher ed landscape, recruiters must be creative & strategic to attract new students. Here's how to create a successful college recruiting strategy.
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March 13th, 2019
Higher Ed web design mobile How To design brand strategy brainstorming conversion advertising
How to improve higher ed student retention rates
Student retention is a major challenge for colleges & universities today. Here's how higher ed schools can support their students from first year to graduation.
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December 18th, 2018
Higher Ed How To brainstorming
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2021 Content Effectiveness Report
A follow-up to our 2019 State of Brand Consistency, this report is a deep dive into the content ecosystem. We surveyed 452 business professionals from various backgrounds to find out how content is affecting their brands. We’ll look at how confident we are about content (both our own and other businesses’), how content is paying off, and how much time it’s taking to produce.
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How to use social media in higher education
Social media is no longer a "nice touch" for your university branding; it’s essential to establishing your school online. Here's how to up your social media game.
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July 2nd, 2018
Higher Ed How To Social Media Marketing Marketing Manager