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Higher Ed

Generation Z college students have arrived. Here’s how colleges can adapt
Generation Z college students have arrived and with them the potential to reshape the four-year experience. We take a close look at the characteristics of Gen Z students and how they'll influence college programs and marketing and recruitment strategies.
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Higher Ed brand strategy technology
College orientation ideas, activities and icebreakers
We've rounded up a ton of fun ideas to make sure your college orientation is a smashing success.
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The future of higher education
The times they are a-changin' — and what does that mean for higher education and your brand? We dig into what the future holds for both.
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Higher Ed brand consistency
Breaking down the college enrollment decline
What's behind the college enrollment decline and how can your school and your brand address it? Read on to find out.
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Higher Ed brand consistency
University branding: How to build a brand that drives enrollment
A strong brand can easily attract students to your school. We’ll walk through how to develop and maintain stronger university branding and messaging.
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May 21st, 2020
Higher Ed Branding brand strategy brand management Brand Manager
Higher education marketing: Crucial strategies & trends
Marketing has become crucial for institutions who want to attract & engage more students. Here are our recommendations for your next higher ed marketing strategy.
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May 21st, 2020
Higher Ed Marketing Marketing Manager
How to create a successful college recruitment strategy
In today's higher ed landscape, recruiters must be creative & strategic to attract new students. Here's how to create a successful college recruiting strategy.
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March 13th, 2019
Higher Ed web design mobile How To design brand strategy brainstorming conversion advertising
How to improve higher ed student retention rates
Student retention is a major challenge for colleges & universities today. Here's how higher ed schools can support their students from first year to graduation.
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December 18th, 2018
Higher Ed How To brainstorming
Congratulations to our 2018 Lucidpress scholarship winner!
In which we announce the winner of our 2018 #thinkvisually scholarship.
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July 31st, 2018
Higher Ed content desktop publishing visual content
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How to build your brand in 2021
Brand management is evolving rapidly. Give your brand a competitive edge with the latest industry best practices. This ebook will provide you with powerful strategies for developing a distinctive online presence and ensuring consistency across all channels.
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How to use social media in higher education
Social media is no longer a "nice touch" for your university branding; it’s essential to establishing your school online. Here's how to up your social media game.
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July 2nd, 2018
Higher Ed How To Social Media Marketing Marketing Manager
5 things universities should start teaching marketing students
Are marketing students graduating with the skills they need to succeed in a modern marketplace? Here are 5 digital strategies all students should learn.
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October 9th, 2017
Higher Ed Marketing content email marketing SEO