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There’s no playbook for snagging a sports sponsorship, but it helps to get some advice from someone who’s been in the game for awhile.

In this episode, Tom Shaw, Chief Marketing Officer at LoanStream Mortgage and Managing Director at ElevenX Marketing, shares his best practical tips for rookies interested in getting into the sports sponsorship game. Tom addresses everything from getting your foot in the door to negotiating the final deal.

What we talked about:

  • The different kinds of sports sponsorships and their limitations
  • Where to start if you’ve never negotiated a sports sponsorship before
  • How to select a sponsorship situation that aligns with your brand story and marketing goals
  • What to expect and what to aim for in contract negotiation

You can find this interview, and many more like it, by subscribing to the Brand Land podcast on Apple Podcasts, on Spotify or here.

Author Bio

With 10 years of marketing experience, Garrett Jestice knows all-too-well the pain of brand inconsistency and wasted design time. Garrett joined Lucidpress as its first marketing hire and loves knowing he gets to help improve the workloads (and lives) of creative people around the world.