"I've never heard of your company."
When a salesperson hears that line, it's a problem. And it's a marketer's job to fix that problem. Piece of cake? Hardly!
On this episode of Brand Land, we invited Joe Staples, a go-to-market advisor for B2B companies with an amazing background as a CMO and SVP of marketing. Joe talked about how and why you need to conduct a brand audit.
What we discussed with Joe:
- What a “brand audit” typically consists of and what it accomplishes
- How often we should do brand audits and where to start
- Nontraditional approaches to conducting a brand audit
- Doing a brand audit on a limited budget