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"I've never heard of your company."

When a salesperson hears that line, it's a problem. And it's a marketer's job to fix that problem. Piece of cake? Hardly!

On this episode of Brand Land, we invited Joe Staples, a go-to-market advisor for B2B companies with an amazing background as a CMO and SVP of marketing. Joe talked about how and why you need to conduct a brand audit. 

What we discussed with Joe:

  • What a “brand audit” typically consists of and what it accomplishes
  • How often we should do brand audits and where to start
  • Nontraditional approaches to conducting a brand audit
  • Doing a brand audit on a limited budget

You can find this interview, and many more like it, by subscribing to the Brand Land podcast on Apple Podcasts, on Spotify, or here.

 

 

Author Bio

With 10 years of marketing experience, Garrett Jestice knows all-too-well the pain of brand inconsistency and wasted design time. Garrett joined Lucidpress as its first marketing hire and loves knowing he gets to help improve the workloads (and lives) of creative people around the world.