Brand consistency can have a significant impact on revenue according to a Lucidpress study. In fact, the latest State of Brand Consistency Report found consistent branding can increase revenue by 33% -- a 10% increase over the 2016 report.
While over 60% percent of brands believe maintaining a consistent brand is important when generating leads and communicating with existing customers, 81% of companies still deal with off-brand content according to the study.
“Companies will continue to struggle with off-brand content as demand for content continues to grow with 50% of organizations creating more content this year than the year prior,” said Owen Fuller, general manager of Lucidpress.
Lucidpress surveyed over 200 organizations across a variety of industries to collect the survey results. A synopsis of the study and link to the full report can be found here.
Lucidpress will be exhibiting at Inman Connect in New York on January 28 - 31, 2020.
Come visit Lucidpress at booth #K10 to find out how your business can scale its content creation by allowing your agents to create their own social media posts, flyers, banners, newsletters and more. Lucidpress eliminates rogue content by allowing marketers to lock down critical brand elements to maintain brand consistency. Whether you’re a real-estate brokerage, a non-profit, a university, or a business who wishes to scale their brand, Lucidpress can help.
Lucidpress will be raffling a 128 GB 7th generation iPad at their booth — and giving away plenty of tech accessories (while supplies last).
Lucidpress is a brand templating platform that empowers anyone to easily create on-brand content. With this intuitive, cloud-based solution, businesses can scale content creation while locking down critical brand elements to maintain brand consistency. With over 7 million users worldwide, Lucidpress customers include Berkshire Hathaway, Fidelity National Financial and Club Pilates.