No matter how busy you are...
No matter how booked out your calendar is with internal meetings...
You must do this one key thing to build a strong brand — spend time with those colleagues who spend time with your customers.
We asked her: What are some easy steps to figure out who our audience is? How do you prioritize among multiple customer personas? And how can you leverage collective knowledge to know your audience better?
What we talked about:
- Defining your customer base or audience
- Rallying your team around the anchor of customer-centricity
- Ensuring that your marketing content is serving your ultimate audience or customer