Three guys fresh out of college set out to disrupt the $40-billion-a-year self-storage industry.
So they created Neighbor, a peer-to-peer economy marketplace that matches people who need to store things with unused space listed by a neighbor host.
Tony Mickelsen, Growth Marketing Lead at Neighbor, joined the Brand Land podcast to talk about brand building. An analytical guy who trained in statistics, Tony brought his left-brain way of life to a career in branding.
What we discussed:
- How a left-brained, analytical marketer feels about typical “brand building” marketing activities
- What magical brand-building moments look like
- Measuring the success of these magical brand moments