Make 2019 a strong year by reviewing the best practices for franchise marketing. We'll discuss brand consistency, emerging trends, and how to market your franchise. 

Brand consistency offers a unique set of challenges for franchisors & franchisees. The key is learning to provide a consistent brand experience across locations. 

Creating a business plan is the necessary first step for any business owners who want to bring a franchise into a new market. Here are the four sections you need. 

Are you ready to scale your franchise system and market to a wider audience? Here are 8 key ideas to consider if franchise development is next on your to-do list. 

Competition for customers is fiercer than ever, but a well-planned franchise marketing strategy can make you stand out from the crowd. Here's how to get started. 

Franchise disclosure documents (FDD) are are an essential part of turning your business into a franchise. Here's a peek at what usually goes into these documents. 

Building out a franchise brand means delivering a smooth, consistent experience across every location. This franchise management software will help you do just that. 

Today, we bring you a guest post from Jo Stevenson, who worked with a fitness brand to develop a killer marketing strategy based on selling ideas, not products. 

Brands are at the mercy of their socially empowered customers. If you don't have a strategy to manage your brand's online reputation, you could face the fallout. 

Franchises use a mix of national & local marketing, which can lead to confusion. Coordinating your franchise marketing efforts will keep your brand message strong.