Are you ready to scale your franchise system and market to a wider audience? Here are 8 key ideas to consider if franchise development is next on your to-do list. 

Competition for customers is fiercer than ever, but a well-planned franchise marketing strategy can make you stand out from the crowd. Here's how to get started. 

Franchise disclosure documents (FDD) are are an essential part of turning your business into a franchise. Here's a peek at what usually goes into these documents. 

Building out a franchise brand means delivering a smooth, consistent experience across every location. This franchise management software will help you do just that. 

Today, we bring you a guest post from Jo Stevenson, who worked with a fitness brand to develop a killer marketing strategy based on selling ideas, not products. 

Brands are at the mercy of their socially empowered customers. If you don't have a strategy to manage your brand's online reputation, you could face the fallout. 

Franchises use a mix of national & local marketing, which can lead to confusion. Coordinating your franchise marketing efforts will keep your brand message strong. 

Wellness is one of the fastest-growing industries in the world, which also makes it one of the most competitive. How can wellness brands find a unique voice? 

Some businesses naturally lend themselves to design. But what about the plumbers and other service providers of the world—do they really need graphic design? 

Building a local brand is tough but essential for small businesses who want to be successful long-term. Here are 5 tips for building a brand in your community.