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How Gen Z is changing the franchise workplace
Millennials now make up a third of the workforce and are moving up into management. Meanwhile, Gen Z is entering the workforce and ready to shake up the status quo.
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May 31st, 2019
Multi-Location diversity
How to achieve brand consistency in your franchise
Brand consistency offers a unique set of challenges for franchisors & franchisees. The key is learning to provide a consistent brand experience across locations.
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December 29th, 2018
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Creating a business plan for your franchise
Creating a business plan is the necessary first step for any business owners who want to bring a franchise into a new market. Here are the four sections you need.
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December 13th, 2018
Multi-Location How To desktop publishing reports
Franchise development—what you need to know
Are you ready to scale your franchise system and market to a wider audience? Here are 8 key ideas to consider if franchise development is next on your to-do list.
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December 6th, 2018
Multi-Location B2B conferences
Essential elements of a franchise marketing strategy
Competition for customers is fiercer than ever, but a well-planned franchise marketing strategy can make you stand out from the crowd. Here's how to get started.
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November 9th, 2018
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What goes in a franchise disclosure document?
Franchise disclosure documents (FDD) are are an essential part of turning your business into a franchise. Here's a peek at what usually goes into these documents.
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November 8th, 2018
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4 best franchise management softwares to boost your brand
Building out a franchise brand means delivering a smooth, consistent experience across every location. This franchise management software will help you do just that.
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November 1st, 2018
Growth Multi-Location brand management Marketing technology
Why your brand should sell ideas, not products
Today, we bring you a guest post from Jo Stevenson, who worked with a fitness brand to develop a killer marketing strategy based on selling ideas, not products.
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August 28th, 2018
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7 tips to coordinate local & national franchise marketing
Franchises use a mix of national & local marketing, which can lead to confusion. Coordinating your franchise marketing efforts will keep your brand message strong.
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July 23rd, 2018
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2021 Content Effectiveness Report
A follow-up to our 2019 State of Brand Consistency, this report is a deep dive into the content ecosystem. We surveyed 452 business professionals from various backgrounds to find out how content is affecting their brands. We’ll look at how confident we are about content (both our own and other businesses’), how content is paying off, and how much time it’s taking to produce.
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Standing out in the busy world of wellness brands
Wellness is one of the fastest-growing industries in the world, which also makes it one of the most competitive. How can wellness brands find a unique voice?
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February 14th, 2018
Multi-Location brand strategy brainstorming
Why do local small businesses need graphic design?
Some businesses naturally lend themselves to design. But what about the plumbers and other service providers of the world—do they really need graphic design?
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December 6th, 2017
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Local branding: 5 essential things to know
Building a local brand is tough but essential for small businesses who want to be successful long-term. Here are 5 tips for building a brand in your community.
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September 20th, 2017
Multi-Location B2B brand strategy brainstorming
What is distributed marketing management?
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May 1st, 2017
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5 small business Saturday ideas
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November 12th, 2015
Multi-Location holidays How To promotions B2B