How to achieve brand consistency in your franchise
Brand consistency offers a unique set of challenges for franchisors & franchisees. The key is learning to provide a consistent brand experience across locations.
Read moreDecember 29th, 2018
4 best franchise management softwares to boost your brand
Building out a franchise brand means delivering a smooth, consistent experience across every location. This franchise management software will help you do just that.
Read moreNovember 1st, 2018
7 tips to coordinate local & national franchise marketing
Franchises use a mix of national & local marketing, which can lead to confusion. Coordinating your franchise marketing efforts will keep your brand message strong.
Read moreJuly 23rd, 2018
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2021 Content Effectiveness Report
A follow-up to our 2019 State of Brand Consistency, this report is a deep dive into the content ecosystem. We surveyed 452 business professionals from various backgrounds to find out how content is affecting their brands. We’ll look at how confident we are about content (both our own and other businesses’), how content is paying off, and how much time it’s taking to produce.
Why do local small businesses need graphic design?
Some businesses naturally lend themselves to design. But what about the plumbers and other service providers of the world—do they really need graphic design?
Read moreDecember 6th, 2017