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Real Estate

Checklist for marketing property online in the age of Covid-19
Marketing properties in the age of COVID-19 is all about adapting to the new digital normal and standing out in a crowd of agents
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November 25th, 2020
Marketing Real Estate direct marketing brand strategy brand management
Real estate video marketing: The ultimate content marketing tool
Selling real estate is all about getting visual. If you want to fast-track building up your brand, real estate video marketing offers a great way to get there.
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September 4th, 2020
Real Estate content brainstorming lead generation
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Real estate branding: a comprehensive guide
Having a creative, effective real estate branding strategy is more important than ever if you want to stand out from the crowd. Here's our guide to getting started.
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August 21st, 2020
Real Estate brand strategy brand management Brand Manager
7 1/2 social media tips for real estate you can't afford to overlook
Realtors can use social media to find a wide audience, build meaningful relationships, and earn more clients. Here are 5 practical tips to help you get started.
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August 6th, 2020
Real Estate Facebook content Instagram Twitter Social Media
Real estate recruiting: How to capitalize on the bounce back
No matter the circumstances, real estate brokerages should never stop or press pause on recruiting real estate agents. You simply need to improve and reorient your brokerage’s recruiting strategy to reflect the current climate. Now, more than ever, brokerage’s must create long-term plans for growth, sustainability and resiliency.Well, that’s all fine and dandy but how do you do that?
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July 9th, 2020
Real Estate
Mortgage marketing ideas for the new normal
Mortgage lending could reach a 14-year high in 2020. What can you do as a mortgage marketer to set yourself apart in the new normal? We’ve got a few ideas.
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July 1st, 2020
Marketing Manager Marketing Real Estate brand consistency finance
Embed Matterport virtual tours in Lucidpress
At the end of the day, people aren’t going to stop shopping for homes or rentals.So, how do you adapt to this new normal? More specifically, how do you keep everyone happy and healthy while ensuring the brokerage stays on-brand?You give them the next best thing: a virtual experience.
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June 22nd, 2020
Real Estate
8 of the best real estate logo design ideas
It's tricky to design your own custom logo, especially if you're running low on creative ideas. We collected 8 of the best real estate logos to help inspire your own.
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May 3rd, 2019
Branding Real Estate logo design graphic design rebranding design brand strategy brainstorming
A guide to start your real estate business
Launching a business is an exciting step in any realtor's career, but it's not without its challenges. Here's how to launch your real estate business on the right foot.
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May 1st, 2019
Real Estate brand consistency brand strategy
Free eBook download
How to build your brand in 2021
Brand management is evolving rapidly. Give your brand a competitive edge with the latest industry best practices. This ebook will provide you with powerful strategies for developing a distinctive online presence and ensuring consistency across all channels.
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10 actionable ideas to generate real estate leads online
How do you generate quality real estate leads online? In this guide, you'll learn the secrets to converting your online presence into a real estate marketing machine.
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January 9th, 2019
Real Estate mobile Facebook content visual content newsletters brainstorming conversion lead generation advertising
12 real estate softwares for your brokerage
One thing real estate brokerages never have a surplus of is time. Here's our round-up of real estate softwares that can streamline the work you do every day.
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October 30th, 2018
Growth Real Estate brand management technology Marketing Manager
A guide to real estate email marketing (free templates)
There's a whole list of things you have to do before sending out a real estate email marketing campaign. Here, we'll cover the major steps you need to get started.
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September 26th, 2018
Marketing Real Estate direct marketing How To email marketing templates copywriting lead generation
Guide to an effective real estate listing marketing plan
One big challenge realtors face today is the planning and implementation of an effective listing marketing strategy. Here are our tips on how to get it right.
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September 18th, 2018
Marketing Real Estate direct marketing How To email marketing brainstorming
5 influencer marketing strategies every real estate brand should know
Influencer marketing represents an exciting new opportunity for real estate brands looking to connect with new audiences. Here are five tips for getting it right.
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September 12th, 2018
Real Estate content visual content brand strategy Instagram brainstorming
How to handle inbound real estate leads
In his last post, Shawn talked about following up on direct mail. In this post, he shares his process on how to follow up with inbound real estate leads via phone.
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August 29th, 2018
Marketing Real Estate direct marketing How To conversion
How to use content marketing in real estate
While it's true Google likes fresh content, mediocre fresh content will not help you. Here are our tips on how to post great real estate content for your audience.
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August 17th, 2018
Real Estate content How To copywriting brainstorming
Real estate: How to follow up your direct mail campaigns
Have you spent thousands of dollars on direct mail campaigns with no luck? Don't chalk it up to failure just yet. First, take a look at your follow-up strategy.
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July 30th, 2018
Marketing Real Estate direct marketing mobile postcards How To lead generation advertising
5 steps to build out your real estate mobile & text message marketing strategy
Want to get into mobile real estate marketing with text messages, but don't know where to start? We've got 5 steps to get your SMS marketing strategy off the ground.
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July 20th, 2018
Marketing Real Estate direct marketing mobile brand strategy brainstorming lead generation advertising
Free eBook download
How to build your brand in 2021
Brand management is evolving rapidly. Give your brand a competitive edge with the latest industry best practices. This ebook will provide you with powerful strategies for developing a distinctive online presence and ensuring consistency across all channels.
Learn more
Guide to real estate marketing automation
Real estate marketing automation will save agents time and help you reach and nurture leads effectively. But how do you know which program is right for your brand?
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June 22nd, 2018
Growth Marketing Real Estate Sales Enablement email marketing brainstorming conversion lead generation
Should you hire a real estate marketing agency? (Bonus company comparison)
Finding the right real estate marketing agency to grow your brand is no simple task. We asked 3 industry insiders when and what to look for in a marketing firm.
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June 20th, 2018
Growth Real Estate brainstorming
How to create stellar real estate listing videos
Next to being there, real estate listing videos provide the best experience for showing buyers their dream home is a click away. Here's how to make your videos pop.
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May 28th, 2018
Real Estate content How To visual content storytelling brainstorming advertising
How to (actually) market your property to millennials
Every year, a new group of millennials enters the market to find a new place to live. But what do they want? How do you find out? Here are our real estate marketing tips.
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April 24th, 2018
Real Estate How To promotions templates brand strategy brainstorming
How to maintain brand consistency in your real estate business
In real estate, brand consistency has a huge impact on what people think of your agency. Here are 5 areas to focus on as you build trust and loyalty in your brand.
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March 19th, 2018
Real Estate mobile How To brand consistency brainstorming brand management