How to get your rebranding strategy right
When a company wants to rebrand, it's not about just changing the logo. If your brand needs a new image, make these steps part of your rebranding strategy.
Read moreAugust 28th, 2020
Brand archetypes: Which of these 12 brand archetypes fit your brand?
A brand archetype is the personality you give your brand to make it feel more relatable to customers. In this guide, we’ll break down 12 different brand archetypes.
Read moreJune 13th, 2019
8 of the best real estate logo design ideas
It's tricky to design your own custom logo, especially if you're running low on creative ideas. We collected 8 of the best real estate logos to help inspire your own.
Read moreMay 3rd, 2019
12 fitness logo design ideas for your inspiration
Looking to brand (or rebrand) your fitness business? Check out a dozen creative examples of fitness logo design ideas for your inspiration, plus our best design tips.
Read moreMay 1st, 2019
10 consulting logo design ideas for your inspiration
Whether you're a consultant branding your business or a designer looking for ideas, check out these consulting logo ideas from some of the world's biggest brands.
Read moreApril 25th, 2019
Best logo design ideas for your inspiration
Every business wants a remarkable logo for their brand—but how do you deliver an innovative, impactful design on demand? Here are our best guidelines & examples.
Read moreFebruary 12th, 2019
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2021 Content Effectiveness Report
A follow-up to our 2019 State of Brand Consistency, this report is a deep dive into the content ecosystem. We surveyed 452 business professionals from various backgrounds to find out how content is affecting their brands. We’ll look at how confident we are about content (both our own and other businesses’), how content is paying off, and how much time it’s taking to produce.
Branding essentials: Guide to creating a brand book
A brand book sets distinct guidelines for maintaining brand identity across all aspects of the business. Here's why you should take the time to build one—and how.
Read moreDecember 8th, 2018
How to build a brand around sustainability
75% of millennials say sustainability is a shopping priority. For your brand story to reach this audience, it needs to be inspiring, authentic, and based on values.
Read moreOctober 19th, 2018
Branding? Follow this template for creating a brand platform
Keeping your brand consistent is tricky—but very valuable. Here's how you can create your own brand platform, and a free template to help you get started.
Read moreAugust 3rd, 2018
Is your brand outdated? When to complete a brand refresh
Sometimes, change is a good thing—but how much? If your brand image feels outdated, here are some questions to gauge whether a brand refresh is right for you.
Read moreFebruary 5th, 2018
Why do local small businesses need graphic design?
Some businesses naturally lend themselves to design. But what about the plumbers and other service providers of the world—do they really need graphic design?
Read moreDecember 6th, 2017