Social Media

Healthcare social media marketing strategies that work
Healthcare social media marketing has come a long way in the last few years, and it's beginning to transform how we interact with and access health information online.
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November 24th, 2021
healthcare Social Media Marketing
7 tips for running social media at a nonprofit
Have your nonprofit organization’s social media platforms gone radio silent since the intern left? We can help!
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November 10th, 2021
Social Media Nonprofits brand strategy
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How to create a nonprofit social media policy
Without a policy in place, a small misstep online could do damage to your organization’s reputation and brand. We'll show you how to create solid social media policy for nonprofits.
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October 28th, 2021
Nonprofits Social Media brand consistency
Twitter marketing guide
Follow these steps to solidify your Twitter marketing strategy and start building a solid foundation for your brand’s social media presence.
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March 19th, 2021
Social Media Twitter Marketing
20 Instagram story ideas
Since launching in 2016, the use of Instagram Stories has skyrocketed, with an estimated 500 million people engaging daily. Because of its reach, Instagram Stories are a fantastic business marketing tool for small businesses and large brands alike. Read on to discover 20 of the best Instagram story ideas to engage your followers.
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March 11th, 2021
Instagram Social Media content
15 banner ideas and inspiration
Creating banner ads can be a daunting undertaking, especially if you don’t have a creative team to help out. As a small business owner, this task may fall to you. Here are 15 banner ad ideas to check out and help you get started.
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March 11th, 2021
banners advertising brainstorming Social Media
How to use Instagram for business
Instagram business usage has exploded in the last few years among brands that realize the platform’s potential to reach younger audiences. With dynamic video and lifestyle content, Instagram is an ideal space for marketing campaigns, product launches and brand building.If you’ve been lukewarm about launching an Instagram business account, now is the time to establish your Instagram presence and take advantage of the exposure this popular platform provides.
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March 10th, 2021
Instagram Social Media Small Business
How to promote your YouTube channel
Making content is only the first step towards a successful YouTube channel. To reach your audience, you also have to promote your YouTube channel. And there’s no “right” way to do this. In this post, we’ll break down various strategies you can use to promote your YouTube channel and start racking up the views.
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March 8th, 2021
Marketing Social Media YouTube
Find the right Facebook cover photo size
Your cover photo is like a billboard right smack at the top of your page — and there is a lot riding on first impressions. In this guide, we’ll help you get the most from your Facebook cover photo and choose the right sizing and content.
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March 8th, 2021
Facebook Social Media Marketing
Free eBook download
2021 Content Effectiveness Report
A follow-up to our 2019 State of Brand Consistency, this report is a deep dive into the content ecosystem. We surveyed 452 business professionals from various backgrounds to find out how content is affecting their brands. We’ll look at how confident we are about content (both our own and other businesses’), how content is paying off, and how much time it’s taking to produce.
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9 social media trends to try
Life comes at you fast, and social media trends are no exception. So how do you grab the attention of that captive audience and harness it for your small business? Here are nine social media trends to boost engagement, attract followers and elevate your brand.
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March 5th, 2021
Social Media Small Business
Popular Instagram filters and how to use them
Once you’ve got a handle on how to create a dynamic profile and timeline with Lucidpress Instagram post templates, it’s time to make the most of your Instagram filters. Come take a peek at one of IG’s newest tools to see how your brand’s signature aesthetic is just a tap away.
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March 3rd, 2021
Instagram design Social Media Small Business
How to create a successful social media marketing strategy
What does your brand want to achieve with social media? Before you start your next campaign, get your ducks in a row with these 7 social media marketing tips.
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October 2nd, 2020
Social Media content Marketing Small Business
What to post on Instagram: 6 Instagram post ideas to boost sales
Posting pictures on Instagram isn't enough. If you want to drive brand awareness, loyalty and sales, you have to get strategic — with these 6 Instagram post ideas.
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October 1st, 2020
Social Media mobile content promotions visual content Instagram brainstorming conversion
7 1/2 social media tips for real estate you can't afford to overlook
Realtors can use social media to find a wide audience, build meaningful relationships, and earn more clients. Here are 5 practical tips to help you get started.
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August 6th, 2020
Real Estate Facebook content Instagram Twitter Social Media
5 social media graphic design tips to boost your brand presence
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July 24th, 2020
Social Media How To
11 benefits of marketing on Twitter for your business
Tired of Instagram's careful curation and Facebook's fake news? Twitter marketing is a big opportunity for brands that want a new way to reach prospective customers.
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April 24th, 2019
Social Media mobile brand strategy Twitter advertising
The top 30 social media automation tools
From finding sharable content to scheduling posts, these social media automation tools can help you streamline and automate your brand's social media presence.
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February 28th, 2019
Social Media Facebook B2B Instagram Twitter Pinterest brand management
How to develop strong visual branding on Instagram
Attracting new customers is one thing, but building customer loyalty is integral to a brand's long-term success. And it all begins with a good first impression.
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January 24th, 2019
Social Media graphic design mobile content How To brand consistency design visual content Instagram
Free eBook download
2021 Content Effectiveness Report
A follow-up to our 2019 State of Brand Consistency, this report is a deep dive into the content ecosystem. We surveyed 452 business professionals from various backgrounds to find out how content is affecting their brands. We’ll look at how confident we are about content (both our own and other businesses’), how content is paying off, and how much time it’s taking to produce.
Learn more
6 effective social media strategies to increase brand awareness
With nearly 3 billion social media users worldwide, how do you get your brand in front of the right people? Here are 6 tips to boost brand awareness with social media.
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January 2nd, 2019
Social Media brand strategy Instagram Marketing Manager Marketing
Ephemeral content: How to use FOMO in your brand marketing
Although ephemeral content is only designed to last 24 hours, it's a trend that isn't going away any time soon. Here's how you can harness it for your brand.
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October 10th, 2018
Social Media mobile Facebook content How To brand strategy Instagram
How to use memes for social media marketing
Memes are a medium born for the internet. As a marketer, it's tempting & terrifying to jump in. If you want to use memes for social media marketing, here are our tips.
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July 9th, 2018
Social Media content visual content Marketing Manager
How to use social media in higher education
Social media is no longer a "nice touch" for your university branding; it’s essential to establishing your school online. Here's how to up your social media game.
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July 2nd, 2018
Higher Ed How To Social Media Marketing Marketing Manager
5 situations that can damage your brand—and how to respond
It takes a lot to build up a great brand image, and it can all be undone in an instant. Here are a few situations your brand will run into and how to respond.
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April 5th, 2018
Social Media How To brand consistency brand strategy brand management Brand Manager
5 social media hacks to accelerate brand engagement
If you don't want to simply get scrolled past in the news feed, you need a better social media strategy. Today, we're going to take notes from the pros.
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December 20th, 2017
Social Media Facebook promotions brand strategy Instagram brainstorming Twitter
5 content tactics to ignite brand engagement with millennials
Millennials are—and will remain—a favorite demographic for marketers, but they're skeptical of traditional ads. So how can you reach this valuable audience?
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December 18th, 2017
Social Media content brand strategy brainstorming
Top 4 ways to increase brand awareness with Facebook
For the best Facebook results, you need to establish brand affinity. In this post, we go over 4 ways you can maintain your following & attract new customers.
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August 14th, 2017
Social Media Facebook content brand consistency lead generation
The top reasons brands fail on Instagram
Instagram is the second-most popular social platform, but brands are still figuring out how to use it. Avoid the most common mistakes with this handy checklist.
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June 26th, 2017
Social Media Instagram Marketing Marketing Manager
Free eBook download
2021 Content Effectiveness Report
A follow-up to our 2019 State of Brand Consistency, this report is a deep dive into the content ecosystem. We surveyed 452 business professionals from various backgrounds to find out how content is affecting their brands. We’ll look at how confident we are about content (both our own and other businesses’), how content is paying off, and how much time it’s taking to produce.
Learn more
7 serious social media mistakes that brands still make
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June 12th, 2017
Social Media Marketing Manager Marketing
How to drive traffic with social media
Most of us know how to use social media now—but there are still many strategies & tactics that brands fail to apply to their online presence. Here are our tips.
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June 7th, 2017
Social Media Growth How To
How to develop social media guidelines
If you're serious about upping your social media game, brand consistency is key. Here's what you need to know about building a consistent social media presence.
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March 27th, 2017
Social Media How To brand consistency brand management Marketing Manager
The 10 best B2B social media campaigns you haven't tried yet
You don't have to be Pepsi or Oreo. It turns out that, with a little ingenuity, B2B brands can make just as big a splash on social media as any other brand.
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December 19th, 2016
Social Media Facebook B2B Instagram LinkedIn Twitter
10 best social media campaigns you haven't tried yet
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September 28th, 2015
Social Media Facebook Twitter

Social Media

Healthcare social media marketing strategies that work

7 tips for running social media at a nonprofit

Your inbox. Our best. Delivered twice a month.

How to create a nonprofit social media policy

Twitter marketing guide

20 Instagram story ideas

15 banner ideas and inspiration

How to use Instagram for business

How to promote your YouTube channel

Find the right Facebook cover photo size

2021 Content Effectiveness Report

9 social media trends to try

Popular Instagram filters and how to use them

How to create a successful social media marketing strategy

What to post on Instagram: 6 Instagram post ideas to boost sales

7 1/2 social media tips for real estate you can't afford to overlook

5 social media graphic design tips to boost your brand presence

11 benefits of marketing on Twitter for your business

The top 30 social media automation tools

How to develop strong visual branding on Instagram

2021 Content Effectiveness Report

6 effective social media strategies to increase brand awareness

Ephemeral content: How to use FOMO in your brand marketing

How to use memes for social media marketing

How to use social media in higher education

5 situations that can damage your brand—and how to respond

5 social media hacks to accelerate brand engagement

5 content tactics to ignite brand engagement with millennials

Top 4 ways to increase brand awareness with Facebook

The top reasons brands fail on Instagram

2021 Content Effectiveness Report

7 serious social media mistakes that brands still make

How to drive traffic with social media

How to develop social media guidelines

The 10 best B2B social media campaigns you haven't tried yet

10 best social media campaigns you haven't tried yet

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