Attracting new customers is one thing, but building customer loyalty is integral to a brand's long-term success. And it all begins with a good first impression. 

With nearly 3 billion social media users worldwide, how do you get your brand in front of the right people? Here are 6 tips to boost brand awareness with social media. 

Although ephemeral content is only designed to last 24 hours, it's a trend that isn't going away any time soon. Here's how you can harness it for your brand. 

Memes are a medium born for the internet. As a marketer, it's tempting & terrifying to jump in. If you want to use memes for social media marketing, here are our tips. 

Posting pictures on Instagram isn't enough. If you want to drive brand awareness, loyalty & sales, you have to get strategic—with these 6 Instagram post ideas. 

It takes a lot to build up a great brand image, and it can all be undone in an instant. Here are a few situations your brand will run into and how to respond. 

If you don't want to simply get scrolled past in the news feed, you need a better social media strategy. Today, we're going to take notes from the pros. 

Millennials are—and will remain—a favorite demographic for marketers, but they're skeptical of traditional ads. So how can you reach this valuable audience? 

What does your brand want to achieve with social media? Before you start your next campaign, get your ducks in a row with these 7 social media marketing tips. 

If you're not getting the returns you expected from social media, it might be time to reconsider your strategy. Here are a few pointers to boost your campaigns.