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Ep. 2

The 3 things every great brand has in common

It's critical to both consider and factor in all environmental touchpoints that entail creating a great consumer experience. Hear from Jed Morley about how to cultivate an emotional connection and stand out from the competition.

featuring Jed Morley
Brand Strategist & Founder | Backstory Branding

You know that one brand you'd drive miles out of your way for?

And why do you do that?

Because it’s a great brand.

Nike's a great brand. So is Apple. And Disney.

But why? What actually makes a brand “great”?

Emotional connection.

On this episode of Brand Land, Jed Morley, Brand Strategist & Founder at Backstory Branding, shared the three things every great brand has in common.

What we talked about:

  • What kind of world great brands create

  • When to follow the rules and when to practice guiding principles

  • How to align brand touchpoints for an integrated approach

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