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Ep. 34

The best frameworks for positioning your brand

Tune in to episode 34, where Garrett covers his top three frameworks for brand positioning and how he's used them in his time at Lucidpress.

featuring Garrett Jestice
Director of Marketing | Lucidpress

One question I often ask Brand Land guests is, “What is one thing our audience can take action on today to help them achieve success?”

For this podcast episode, I decided to fly solo and answer my own question by sharing three frameworks from industry leaders that have helped me take actionable steps to improve the positioning of the Lucidpress brand in the marketplace.

What I discussed:

  • Why positioning and branding are different, why they’re the same, and how they influence each other

  • How Andy Cunningham’s three types of company DNA helped me better understand positioning based on company focus

  • How Patrick Lencioni’s four-step framework helped me create a more cohesive internal leadership team and clearer messaging

  • How Andy Raskin's strategic narrative framework helped me better understand and communicate the Lucidpress brand story 

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