Escape rooms have gotten crowded in the last six years.
Employers want team-building activities, and families want fun things to do in their free time.
The enthusiasm has created a lot of brand confusion for escape room companies.
What we talked about:
The pros and cons of being in a crowded category
- How to know when you're successful
- When to compete head-to-head and when to go another direction
- What drives decisions regarding marketing and branding