If you're running an agency or a startup, one of your most important tasks is attracting more qualified leads. Easier said than done. How hard can it be to reach your prospects when there are 3.6 billion internet users out there—nearly half the world's population? Very, as a recent survey reveals that high-quality lead generation is still the top challenge for 61% of B2B marketers.
This is compounded by the fact that only around 5-10% of leads convert successfully. We live in an age of information overload when it's hard to stand out and get noticed. Fortunately, by tapping into the power of conversion, it's possible to generate more qualified leads. Here are 3 conversion strategies you can use to do just that.
Are you content with your content?
The famous Bill Gates quote, "Content is king," came from his 1996 article, in which he predicted the future of marketing on the internet. Two decades later, this statement still rings true, but the concept of content has evolved. One thing's certain: your content strategy has to be stellar if you want to see its actual benefits.
First, your content should be compelling and helpful. Provide your visitors with relevant, educational articles that help them solve their problems. By offering unique, valuable info that addresses your target audience's concerns, you'll drive new leads towards your sales funnel. Plus, publishing lots of high-quality content over time will establish you as a credible authority in your industry.
Brands that publish at least 16 blog posts a month get almost 3.5x more traffic than brands that publish 4 or fewer. [Click to tweet ] Apart from on-site content, off-site content should be high on your priority list. If you publish your articles on other sites, you'll increase brand visibility and expand your reach. Major publications, such as Forbes or Entrepreneur, can do wonders for your inbound marketing.
And it's not just written content you should focus on. 4x as many customers would rather watch a video than read about a product. Video content is riding a wave right now, and it should be an integral part of your strategy.
Get funded, then get social
Several research studies say it's somewhere between 5 and 25 times more expensive to acquire a new customer than it is to retain an existing one—numbers that clearly emphasize the importance of customer retention. However, startups first have to build and grow their customer base.
Lead generation is a costly but necessary process. It's essential to be organized and to get meticulous when it comes to finances. Keeping track of all your incomes and expenses, especially if you have business loans, is extremely important. If needed, you can check out a useful budget planning calculator to make things easier.
Still, there's no need to panic that you'll have to spend your entire budget on lead generation. Social media can be your cost-effective ally; research has shown that it reduces costs for 45% of businesses while increasing revenue by 24%. Facebook, LinkedIn or Twitter can be powerful marketing channels that help you leverage social proof.
Brands use social media to connect with prospective customers all around the world and, in a way, humanize their image. By syndicating your content across various social media channels, you can drive traffic to your website and boost brand awareness.
You've got mail
Surprised to see email marketing on this list? If so, remember: we're talking about generating qualified leads, and that requires more than just gathering a bunch of email addresses. What's the use of obtaining leads if you don't nurture them?
If you want this strategy to work, you have to master the art of creating irresistible subject lines that your prospects can't help but click on. Bear in mind that, today, people usually open emails on their mobile devices, so your main message should be placed above the fold. Your CTA (call-to-action) should be clear and easy to follow.
Finally, if you want to boost your open rates, put incentives in your subject lines. For example, an online survey revealed that 93% of people would buy more items if a retailer offered free shipping. The key is offering your prospects something of value right there in the subject line.
These strategies will help you drive up conversion rates, leading to a steady stream of qualified leads. Your sales team will be happy, your boss will be happy, and you'll be happy. Everyone wins!