Create, distribute, manage, protect & organize your content with Lucidpress — the content marketing platform that keeps your brand in check.
A content marketing platform is a tool or software that helps marketing teams plan and create content to support lead generation and sales enablement activities. A content marketing platform keeps all of your content creation in one place, so marketing teams can work efficiently.
Content marketing management is a beast. From written text to graphics to social media sharing, Lucidpress empowers your team to collaborate on all the moving parts of your sales & marketing collateral from one easy cloud-based platform.
A content marketing platform sits at the center of your marketing tech stack. Content marketing software stores your brand assets or connects with your current digital asset management system to quickly pull in brand assets. It then acts as the central hub for content creation, approvals and content management. The platform integrates with your various distribution tools, so you can seamlessly distribute content to your various channels.
Source: The Impact of Brand Consistency 2016 Benchmark Report