Content marketing platform

Create, distribute, manage, protect & organize your content with Lucidpress — the content marketing platform that keeps your brand in check.

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What is a content marketing platform?

A content marketing platform is a tool or software that helps marketing teams plan and create content to support lead generation and sales enablement activities. A content marketing platform keeps all of your content creation in one place, so marketing teams can work efficiently.

Content marketing solutions by industry

Real estate: Brokerages rely heavily on content marketing to market listings and assist their agents. With content marketing software, brokerages can provide on-brand content to agents at scale. Learn more
Tech: National and international tech companies rely heavily on content personalization to market their business. With a content marketing platform, marketing teams can personalize content at scale while protecting the brand. Learn more
Nonprofit: Nonprofits have limited resources and lots of local branches that need localized content. With a central content marketing platform, branches can quickly localize content to meet their needs. Learn more

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Benefits of content marketing software

Content marketing management is a beast. From written text to graphics to social media sharing, Lucidpress empowers your team to collaborate on all the moving parts of your sales & marketing collateral from one easy cloud-based platform.

Analytics: Curious which content gets viewed the most? Add Google Analytics to any published document to see how many users view each piece of content.
Distribution: The Lucidpress content marketing platform integrates with your key distribution channels including MailChimp, Constant Contact and social media. All content can be exported or published digitally.
Collaboration: Project management is a key part of content marketing. With a content marketing platform, multiple users can work on the same document, leave comments directly on the document and view changes in real-time.

Eliminates silos: Content marketers support lead generation, sales enablement and customer retention. When these teams operate in silos, content is lost or forgotten. Content marketing software keeps all of your content and brand assets in one location where every team member can find them.
Scales content: With the Lucidpress content marketing platform, organizations can scale content creation by giving any employee who uses content access to make small customizations to content as they need it.
Better governance: With the ability to lock down critical brand assets on each piece of content and an optional content approval process, the marketing team can ensure all content stays on-brand.

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Where a content marketing platform fits in the marketing tech stack

A content marketing platform sits at the center of your marketing tech stack. Content marketing software stores your brand assets or connects with your current digital asset management system to quickly pull in brand assets. It then acts as the central hub for content creation, approvals and content management. The platform integrates with your various distribution tools, so you can seamlessly distribute content to your various channels.

How it works

Create
Control
Customize
Distribute

Oodles of content marketing templates: Our software includes a vast library of professionally designed templates. You can also create your own from scratch or import an existing template from InDesign. It's your content, designed your way.
Protect your brand from going rogue: Your business's logos, images, fonts & colors can all be stored in the Lucidpress editor for easy access. Lock down these assets in your templates to ensure the brand stays protected after it reaches the hands of team members.
Custom content, disruption-free: Define your preferred user permissions, then let team members collaborate on cloud-based templates in real time. They'll be able to customize marketing collateral themselves without disrupting the brand or requiring the help of a designer.
Share & deliver like crazy: Once a template has been customized, team members can publish digital copies of their documents, share them directly to your audience on social media, order prints, or even deliver direct mail to a list of addresses.