Customer case study

Berkshire Hathaway HomeServices

Marketing and brand managers at Berkshire Hathaway HomeServices talk about what led them to need a product like Lucidpress, and how they use lockable templates to ensure their agents stay on brand without having to bog down the central creative team.

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Industry:   Real Estate

Location:   Florida, North Carolina

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About

Berkshire Hathaway HomeServices is a real estate brokerage franchise network designed for today’s real estate market.

Features They Love

Lockable Templates

"Because we have offices spread out geographically, it's pivotal that we stay on point with branding from a company level right down to our agents," Julie Cumby, Marketing Director, Berkshire Hathaway HomeServices Beach Properties of Florida

Web-based

Agents can log in from any computer from their home or office.

Professional printing + digital publishing

"I would recommend Lucidpress to other Berkshire Hathaway HomeServices companies because it's a way that meets the marketing needs for agents who are a little bit old school and want to use print but who are also following the digital trend." Jennifer, marketing coordinator, Berkshire Hathaway HomeServices Carolinas Realty

Challenge

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Maintain brand consistency across multiple locations while providing agents with the technology and resources they need to be successful.

Solution

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Lucidpress provided a way for BHHS marketing directors to produce materials that agents could quickly customize themselves. "It is so easy to learn you can immediately upon getting a listing create your brochures and start your open houses right away." Joan Luchese, Realtor, Berkshire Hathaway HomeServices Beach Properties of Florida

Results

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Brand compliance

"Lucidpress has allowed us to stay in control of our brand — maintaining compliance across all our agents and marketing pieces, whether they’re printed or distributed digitally." Julie Cumby, Marketing Director, Berkshire Hathaway HomeServices Beach Properties of Florida

Eased load

"The ability to take our creative files, load them into Lucidpress, and allow our agents to customize the templates themselves has been absolutely wonderful and really takes a load off my marketing team." Chrissy Kincheloe, Marketing Director, Berkshire Hathaway HomeServices Carolinas Realty

Happy agents

"I was intimidated at first. You know... learning something new. But Lucidpress is very, very simple. I can just upload whatever photos I want to use, update verbiage, and I’m done. If I can do it, anyone can do it." Joan Luchese, Realtor, Berkshire Hathaway HomeServices Beach Properties of Florida

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