First Team is Southern California’s premier real estate company. What began as one office on Huntington Beach in 1976 ballooned into 38 office locations throughout Southern California, with 2,200+ associates under its wings.
Features they love
The First Team marketing department gets the control they need to ensure maximum brand consistency — without totally obstructing or bottlenecking agents’ need for collateral or content.
Lucidpress empowers First Team to consolidate all of their branded content under one, easy-to-use umbrella.
With Lucidpress, agents at First Team could adjust templates quickly and achieve a completely different look easily, enabling them to cater to a wider market range than previous collateral afforded them.
As a company grows, maintaining brand consistency is imperative. For First Team, managing compliance and brand consistency across all agents and sub-brands was proving itself a difficult endeavor. It perpetuated a vicious cycle in the production of off-brand content that jeopardized the brand authority First Team worked so hard to instill. In other words: off-brand, rogue content was doing First Team and Sandy Chang’s team zero favors. Ultimately, First Team needed a platform that permitted Chang’s marketing team to consolidate approved assets in one location and functioned as a tool to maintain and execute brand strategy.
While searching for a tool that best fit First Team’s needs, Chang discovered Lucidpress. With Lucidpress, the marketing team could have seemingly effortless brand control via professionally designed templates — over a myriad of components ranging from file uploads to who-moved-what-logo-where. In addition to brand control, Lucidpress doubled as a centralized hub where agents could access templates and further customize assets to specifically reflect a particular demographic or target market area, catering and appealing to more customers.
A sigh of relief
Chang’s marketing team and First Team’s agents were relieved and in awe that such a product existed.
Ease of production
From the agent perspective, Lucidpress was anything but clunky. With the help of a little bit of onboarding, the platform was robust yet felt intuitive and easy-to-use regardless of your technological experience.
From the marketing team’s perspective, Lucidpress alleviated anxiety surrounding brand consistency and authority. Plus, it helped reduce pressures affiliated with work requests and allowed the team to focus on high-visibility strategies and efforts instead of day-to-day collateral needs.