LeadPages™ grew from twenty-five employees to over a hundred in less than a year. To help employees stay up-to-date with happenings throughout the organization, company leadership opted to start publishing an intra-company newsletter. That way, employees would know about events and projects in other departments. In their search for a low-cost layout and design tool, they considered such options as Google Sites and Wordpress Plugins - but none of these had the visual flair they were hoping for.
Ann, the team member tasked with creating the newsletter, said, "The other options sort of worked, but didn't really give us what we wanted... not a single one had the 'wow' factor we were after." But Ann wasn't only concerned about the look of the final product. She was also hoping to find a responsive program that would make it easier for her to design the newsletter.