Digital asset management:
A buyer's guide

Lucidpress fills in the gaps of digital asset management with a brand templating & design platform for teams who create lots of content.

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What is digital asset management?

Digital Asset Management (DAM) software is a corporate marketing tool used to share and organize digital files. This software helps companies manage their brand assets through storing, collaborative editing & sharing, and protecting their creative content. Employees can easily modify, compare and distribute documents, images, and many other media files. But is DAM enough for your company? When it comes to brand management, DAM is incomplete.

Looking at DAM capabilities

The features and capabilities of DAM software have expanded greatly over the past decade, and there are now several varieties of digital asset management solutions.

Modular: DAM software that can be used alone or as part of a larger suite of tools for your marketing and content-creating purposes. This could include such elements as web content management, work and performance management, enterprise account services and collaboration.

Integrated: DAM software offered exclusively as an integration, usually part of a larger suite of content & marketing tools. These DAMs are not sold independently and are originally connected with other tools in the suite. Integrated DAM capabilities are often found in content marketing platforms, web content management, social marketing management and digital advertising platforms.

Specialized: Software that is focused on a narrow group of features for your marketing flow. This can include marketing automation, channel distribution, brand management and media production.

Overview of DAM features

Nothing to install

User-friendly interface

Content storage where users can create, edit, update and organize their assets.

Asset organization

User-friendly organization & sorting technology that is often supplemented with AI to automate relevant content tags.

Search functionality

Easy navigation through intensive search engines within the product.

Drag and Drop

Content rights management

Management of content rights and the life cycle of marketing materials.

User permissions

Access permission restrictions and guidelines of what other users can or cannot do.

Brand asset management


APIs and other integrations to incorporate your DAM with larger marketing programs and business models.

Other capabilities now commonly offered by DAM solutions include:

    Personalizable portals to fit the needs of your organization’s account.

    Workflow management, such as idea management & planning, task management and content approval. These features are designed to keep the entire marketing team on track with projects and assignments.

    Analytics for the usage and effectiveness of any content that’s created and shared. These features also give feedback on your team’s workflow, so you can consistently find ways to improve your team’s efficiency.

Learn how Lucidpress' brand templating platform can improve your digital asset management stack.

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Benefits of DAM software

✓ A secure place to store & manage your creative content.

✓ Improved content management to meet an ever-growing demand for clever, personalized content across channels in real-time and at a greater scale than ever before.

✓ Increased brand consistency as employees are given access to on-brand and up-to-date materials for your marketing efforts. Branded assets are kept updated as your organization grows into its identity and meets the needs of the market.

Where DAMs fall short

Limited marketing execution: DAM software can make it difficult for the users who are creating and editing content.

Digital asset management tools can provide users with branded assets, but this doesn’t prevent users from downloading a logo and stretching or discoloring it. While DAM software prevents some off-brand collateral from being created, there are still ways to misuse branded assets.

Digital asset management solutions are typically created for generic use cases and are limited in industry specialization.

Most organizations face industry-specific obstacles and challenges in their marketing efforts. Since many DAM softwares are made to meet broad audiences, they fail to assist users who are seeking marketing solutions for their industry.

How to select a DAM, a step-by-step guide

Step 1

Define which features will be most useful to your organization and when your employees will begin using the DAM software. Talk to other members of your industry to hear their experiences with digital asset management tools. Seek advice regarding your use cases with other industry leaders.

Step 2

Evaluate the different DAM solutions available against the needs of your organization. Some organizations find that independent software will easily meet their needs, while others find that a specialized solution within a larger suite of tools provides a better fit. (For example, Lucidpress can work as a “lite” DAM, and it offers additional marketing features that many other DAMs can’t match.)

Step 3

Assess the top contenders you’ve found through your research, and consider the specific features each offers that meets your preferences. Also consider the onboarding process, user experience, licensing, and how the software will fit within your marketing flow.

What are digital assessment management tools missing?

No version
Without an integration with a preferred content creation tool, it’s easy for employees to download an asset and continue to use it without realizing there’s an updated version.
No enforced brand guidelines
Even if your design team provides brand guidelines or a brand manual, employees can easily go off-brand when creating new products with outdated assets.
No locked
If your digital asset management software even has templates, you likely can’t lock down the content—so either everyone can alter it or no one can.

Lucidpress: an essential tool for your DAM software

With the Lucidpress brand templating platform, your business can:

    ✓ Establish a brand, and maintain its consistency across all types of marketing collateral through user permissions and template locking.

    ✓ Design templates with the latest logos, taglines & color palettes, then lock down those elements so anyone using them will stay on-brand.

    ✓ Update brand assets for seamless integration and sharing across the company. This means no more outdated logos floating around for employees to find and use.

    ✓ Create newsletters, brochures, ebooks, social media ads and more using cloud-based software with real-time collaboration.

    ✓ Lucidpress’ intuitive interface will make creating professional content easy for all of your employees—designers and non-designers.

    ✓ Only have a small library of assets? Skip using a DAM altogether, and use Lucidpress’ brand asset manager to store all of your assets in one place.

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Recommended DAM partners with Lucidpress

Google Drive
Google Drive offers a solution for creating, editing and sharing digital assets for companies & organizations. It’s a free software that allows for simple sharing and collaboration between users. Integrate Google Drive with your Lucidpress account to easily share your content created in Lucidpress.
Dropbox defines itself as a “cloud-based file sharing service” and has free accounts as well as paid enterprise accounts. Dropbox allows for users to upload, store, share and manage files—however, its editing abilities are limited. This is where Lucidpress fits in with Dropbox, as it’s easy to update your branded assets in Dropbox and pull them into your Lucidpress documents via our Dropbox integration.
Brandfolder offers advanced DAM features not found in Google Drive and Dropbox such as using metadata and taxonomy management to tag and manage large volumes of content assets at scale. Combined with Lucidpress’ brand templating platform, teams can quickly find approved brand assets stored in Brandfolder and incorporate them into marketing collateral created in Lucidpress.

Implementing Lucidpress into your DAM suite of tools

Lucidpress offers simple, what-you-see-is-what-you-get design software that can be templated, locked down, shared, updated and published on any channel for your marketing efforts.

By integrating Lucidpress with your DAM solutions, you can easily & quickly design on-brand content, then store and share those assets with your employees.

Specialize your marketing toolbox by finding the right DAM software and adding Lucidpress to your suite. We specialize Lucidpress to your industry and role when you open a Business account. Marketing flow will become more efficient as your content creation & management gets more specific to your business.

Over 5 million people are using Lucidpress

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