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Digital asset management allows you to store, organize and access all of your digital assets from a central location. Lucidpress integrates with and fills in the gaps of digital asset management (DAM) with a brand templating platform for teams who create lots of content.
Digital Asset Management (DAM) is a solution used to manage, share and organize digital files. Digital asset management helps companies manage their brand assets through storing digital assets, collaborative editing & sharing, and protecting their creative content. With a centralized digital asset system, employees can easily modify, compare and distribute documents, images and many other digital media assets.
Digital asset management embodies a wide variety of DAM software from a simple file library such as Google Drive or Dropbox to enterprise-level systems.
Businesses have ever growing libraries of digital assets that need to be organized and maintained. Without a digital asset management system, employees must spend valuable time tracking down digital assets or end up using assets that are out-of-date or off-brand. With digital asset management, assets are stored in a central location where they can be accessed anywhere anytime.
DAMs have many applications across a variety of industries.
In-house efficiency
Nearly every team in a large organization benefits from a DAM. Marketers can create content that can be accessed via the DAM and localized by teams throughout the world. Sales teams can quickly access sales enablement materials, and creative teams can speed up their workflow by quickly searching and finding digital assets they need.
External distribution
A DAM allows you to quickly share assets with freelancers and contractors, so they are using approved brand assets cutting down on edit and feedback requests.
Agency-client collaboration
Use a DAM to store assets from multiple clients, so they are there when your creative team is ready to create content or when you need to distribute assets to the media.
Remember the following when selecting digital asset management systems.
Step 1
Define which features will be most useful to your organization and when your employees will begin using the DAM software. Talk to other members of your industry to hear their experiences with digital asset management tools. Seek advice regarding your asset management use cases with other industry leaders.
Step 2
Evaluate the different digital asset management (DAM) systems available against the needs of your organization. Some organizations find that independent DAM software will easily meet their needs, while others find that a specialized DAM solution within a larger suite of tools provides a better fit. (For example, Lucidpress can work as a “lite” DAM, and it offers additional marketing features that many other DAMs can’t match.)
Step 3
Assess the top digital asset management platforms you’ve found through your research, and consider the specific features each offers that meets your preferences. Also consider the onboarding process, user experience, licensing and how the digital asset management software will fit within your marketing flow.
Lucidpress offers simple, what-you-see-is-what-you-get design software that can be templated, locked down, shared, updated and published on any channel for your marketing efforts.
By integrating Lucidpress with your DAM solutions, you can easily & quickly design on-brand content, then store and share those assets with your employees.
Specialize your marketing toolbox by finding the right DAM system and adding Lucidpress to your suite. We specialize Lucidpress to your industry and role when you open a Business account. Marketing flow will become more efficient as your content creation & asset management gets more specific to your business. Request a demo to learn how Lucidpress can improve your digital asset management system.
Lucidpress offers a solution unlike any DAM I’ve seen. Although both traditional DAM products and Lucidpress are, broadly speaking, tools that can assist a large organization to maintain brand consistency in their communications, the similarity ends there. Incorporating Lucidpress into our organization has allowed FTI to successfully leverage a small team of communications professionals across a large organization.
Jeff Isler
Sr. Managing Director Trial Services | Visual Communications Group
SaaS DAM systems are hosted in the cloud and allow employees to access files anywhere via the Internet. SaaS systems are often quick to deploy and cheaper to maintain than on-premise solutions.
A digital asset is any digital file a company owns the rights to. This includes photos, video, PDF documents and audio files. A good DAM software should accommodate a wide variety of files to meet the needs of enterprise marketing and creative teams. It should also incorporate the use of metadata to better organize the digital assets.
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