3. Craft your message
Since a flyer is a single sheet of paper meant to be used one time, you are limited in your word count. A flyer has more text than a poster, but less text than a brochure. For business flyers, the word count might approach 1000 words, organized into subsections and bullet points. A few hundred words is the maximum for personal flyers. The tone of a good flyer should be persuasive, professional, and friendly. Make sure to copy-edit your flyer for grammar or spelling errors. For a clear message, see if you can answer these questions as you write your text:
WHAT — This is the most important question to answer. If your audience doesn't know what the point of your flyer is, it will end up in the trash. If you had to sum up your message in five words or less, what would you say? Include this on your flyer. Some examples: "Live Show, Friday 1/17", "Race for the Cure: Portland", "Joe's Coffee Shop Menu".
WHERE — Whether you’re advertising a good, service, or event, you need to let your audience know where to get it or where it will take place. A fully formatted street address works well for company flyers, and a snippet of a map will help locals find your event.
WHEN — If you’re promoting a sale, your audience needs to know when it expires. If your startup is hosting a luncheon at a local restaurant, you don’t want your clients showing up on the wrong day.