Purpose of your newsletter
Newsletters are about keeping your audience up to date with the latest developments in your company, school, or club. They are sent on a predictable schedule to inform readers of sales, promotions, new features, reunions, and events. Print newsletters focus on text content and are typically letter size (8 ½” × 11”). Email newsletters can vary in layout and size, but should be viewable from both the email message and in a browser. They should also contain links to relevant content, and should be formatted consistently.
Some newsletters—for instance, those aimed at an alumni group—list personal updates, highlight school events, and showcase new buildings or donations. Others, such as business email newsletters, might contain links to company videos, promo codes, and new features. Lucidpress offers several newsletter templates to get you started. Drag and drop your content to create a customized look to match your branding.