Streamline your franchise marketing & keep it consistent
Empower franchisees to localize your brand (without damaging it) through web-based, lockable templates.
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The marketing platform for franchisors & franchisees alike
Franchise development requires a level of consistency and oversight that is unmatched in the world of business. Franchisors and franchisees must develop a system for keeping their brand image and messaging consistent to customers regardless of their location, which is no easy feat.
As a franchisor, you've probably established brand guidelines you expect to be kept across all locations, but franchise owners have their own local issues, marketing strategies, and campaigns that preoccupy their time.
That's where Lucidpress comes in. Lucidpress empowers you to keep your franchise marketing consistent across the board, all without slowing down your franchisees or taking away their localized preferences. That way, you can (finally) focus on growing your brand instead of maintaining it.
Lock down your brand
From print advertising to digital marketing, your ability to lock down brand assets will keep your franchise's image consistent no matter where it goes or what collateral it's on.
Say goodbye to stretched logos and off-hue colors forever by locking down logos, fonts, images, colors, and more. Our template solution allows franchisees to create professional yet localized designs without disrupting the brand.
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Save precious design time
While other template solutions exist, they can be inflexible and slow. The Lucidpress drag-and-drop editor makes it easy for any franchisee to own their local marketing and pump out print and digital collateral on their own time.
Meanwhile, your corporate design team will be able to focus their efforts on bigger branding initiatives rather than menial tasks such as updating images and tweaking text.
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What's in it for you?
- More time
- Franchisees can customize and distribute pre-approved templates on their own, freeing up precious design resources while still ensuring brand consistency.
- More consistency
- Never see another stretched logo or off-brand color again. Franchisees will only be able to customize the design elements you determine.
- More business
- Consistent brands are 3-4x more likely to receive visibility. Save your brand (and your business) from an identity crisis by staying consistent.
Happy franchisees = happy you
Franchise owners want their business to be successful as much as you do. By providing them with the proper franchise marketing platform, they'll spend less time in back-and-forths with the corporate office, and more time building a successful business.
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Create, print, and send direct mail
Digital marketing tactics, such as SEO or PPC, are great foundations for localized marketing. Print marketing can also be an effective way to attract new business and meet marketing goals.
Send mailers to multiple addresses at the same time directly within the Lucidpress editor. Use our radial search function to target prospects by location, age, income, and much more.
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Import data to autofill documents
Want to make it even easier to create new documents? Our new data automation feature makes it a snap. Build templates using smart fields, then import external data to fill in the rest. The editor will help you match the data in your CSV spreadsheet with the smart fields in your document — no more boring copy-and-paste. Data import can help you automate employee directories, customized contracts, and more.
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See how Lucidpress's franchise marketing software can keep your brand consistent
Schedule a demoHow it works
- Create
- Control
- Customize
- Distribute
