Franchise development requires a level of consistency and oversight that is unmatched in the world of business. Franchisors and franchisees must develop a system for keeping their brand image and messaging consistent to customers regardless of their location, which is no easy feat.
As a franchisor, you've probably established brand guidelines you expect to be kept across all locations, but franchise owners have their own local issues, marketing strategies, and campaigns that preoccupy their time.
That's where Lucidpress comes in. Lucidpress empowers you to keep your franchise marketing consistent across the board, all without slowing down your franchisees or taking away their localized preferences. That way, you can (finally) focus on growing your brand instead of maintaining it.
From print advertising to digital marketing, your ability to lock down brand assets will keep your franchise's image consistent no matter where it goes or what collateral it's on.
Say goodbye to stretched logos and off-hue colors forever by locking down logos, fonts, images, colors, and more. Our template solution allows franchisees to create professional yet localized designs without disrupting the brand.
While other template solutions exist, they can be inflexible and slow. The Lucidpress drag-and-drop editor makes it easy for any franchisee to own their local marketing and pump out print and digital collateral on their own time.
Meanwhile, your corporate design team will be able to focus their efforts on bigger branding initiatives rather than menial tasks such as updating images and tweaking text.
Franchise owners want their business to be successful as much as you do. By providing them with the proper franchise marketing platform, they'll spend less time in back-and-forths with the corporate office, and more time building a successful business.
Our intuitive interface and drag-and-drop editor make customization simple and straight-forward for anyone to use. Make customizing content even easier by storing all your brand assets in one place. Store assets in our asset manager or sync your brand's existing files directly to Lucidpress using an integration with your current DAM.
Multi-channel distribution options empower you to seamlessly share finished materials with your customers, ensuring brand visibility no matter where your customers are at. Once you’ve completed a project, simply choose from any of our multi-channel distribution options — print & ship, social, email, or export — and hit send.
Want to make it even easier to create new documents? Use data automation to populate content with names, addresses, or other relevant data by connecting with your existing data sources, empowering you to create more content, more quickly.
“Lucidpress’s lock variation gives me the ability to protect my brand while still giving our franchisees the freedom to be creative. It’s been a real win-win.”
— Mike Abramson
Create easy-to-find libraries of pre-approved, on-brand templates and branded assets. Have existing InDesign templates? They can easily be imported into the Lucidpress editor and then quickly distributed, customized and protected — all in one place.
Your brand's important assets can all be stored in the Lucidpress editor for easy access. Lock down logos, colors, fonts and more in your templates to ensure the brand stays protected after it reaches the hands of franchisees. You'll never see off-brand collateral again.
Reduce strain on your creative team by empowering non-designers to personalize and distribute content across digital or printed channels of their own. Toggle our Approval Process feature on and off for added control.