Tech marketing and sales enablement teams face the growing challenge of creating customized content for every role and industry they market to. As a brand expands globally, that challenge only grows larger as content marketing must be localized to each new region. Between limited budgets and the need to keep multiple departments across the organization on the same page, marketing teams have a lot on their plates.
As a marketing leader, how can you ensure your team can keep up with content demand while ensuring other departments adopt the content your team creates?
With Lucidpress, your team can create customizable templates that your sales and customer success teams can personalize to each customer or prospect boosting conversion rates and proving your team’s value.
According to a recent article by McKinsey, brands that prioritize personalization drive a 5-15% increase in revenue and a 10-30% increase in marketing-spend efficiency.
So, between higher close rates for sales teams and better retention rates for customer success, your team's content can and will definitively impact the entire organization. Plus, your corporate design team can focus their efforts on bigger branding initiatives rather than menial tasks such as updating images and tweaking text.
From sales proposals to digital marketing, your ability to lock down brand assets will keep your brand’s image consistent — no matter where it goes or what collateral it's on.
Say goodbye to stretched logos and off-hue colors forever by locking down logos, fonts, images, colors, and more. Our template solution empowers sales and customer success reps to create professional (yet personalized) designs without disrupting the brand.
Distribute content across every channel. With email integrations, digital publishing, and multiple export options, you can connect with customers at every touchpoint.
Use direct mail? Send mailers to multiple addresses at the same time directly within the Lucidpress editor. Simply use our radial search function to target prospects by location, age, income, and much more.
Want to make it even easier to personalize content? Our data automation feature makes it a snap. Build templates using smart fields, then import external data to fill in the rest. The editor will help you match the data in your CSV spreadsheet with the smart fields in your document — so, no more boring copy-and-paste. Hello, efficient customization!
"Lucidpress makes it easy for people to create their own content without having to impact my department too much. They get what they need without us having to worry about them going off brand."
— Beth Hayes
Head of Marketing
University of Gloucestershire
With Lucidpress, content creation stays in the hands of the creative team. Either create your own in Lucidpress or upload your existing Adobe InDesign files and convert them into Lucidpress templates.
All of your brand's important assets can be stored in the Lucidpress editor for easy access. Lock down logos, colors, fonts, and more in your templates to ensure the brand stays protected after it reaches the hands of sales reps or other employees — so you'll never see off-brand collateral again.
Define your preferred user permissions, then let employees collaborate on cloud-based templates in real-time. From there, they can customize and distribute marketing collateral themselves — without disrupting the brand or requiring the help of a designer. Toggle our Review & Approve feature on and off for added control.