Brand management software made easy
Organize, share, and protect your brand’s digital assets and marketing content from one central location with Lucidpress — design and brand management software made easy.
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More than 500,000 organizations trust Lucidpress
What is brand asset management software?
Brand management is the creation and regulation of how your brand is perceived in the minds of customers. While it’s easy to understand the importance of brand management, not all businesses are equipped with the tools to properly maintain a consistent brand. Achieving brand consistency requires more than a dedicated brand manager. It requires effective digital asset management paired with brand protection. That’s where brand management software comes in.
Why Lucidpress Brand Management Software?
DAM Integration
Either use Lucidpress’s brand asset manager as a lite DAM or integrate Lucidpress with your current DAM to keep all of your brand assets in one place.
Brand asset management
Store and manage brand images, fonts, and colors on the Brand Asset Manager, empowering co-workers to generate content quickly while remaining on-brand.
Lockable marketing templates
With lockable design templates at their disposal, brand managers can ensure brand compliance by determining what elements of their designs can and can’t be changed.
Cloud-based
Chat and leave comments in real time for easy collaboration. Keep brand assets and marketing resources in the cloud for easy accessibility.
Smart distribution
With one click, finished marketing collateral can be published online, shared on social media, or printed and shipped in a matter of clicks.
Defined user permissions
Define which users receive access to specific templates and brand assets, streamlining the people aspect of brand management.
Easy brand management
Brand managers know how critical it is to maintain brand consistency to grow a brand. Yet, brand assets frequently live in multiple locations leading to content with outdated logos or incorrect usage. With Lucidpress, you are able to store all of your brand assets in one place while providing a gallery of templates everyone can update and access without going off brand.
Protect & enforce brand guidelines
Align your marketing assets with your brand guidelines once and for all. Lock down your brand assets to protect them from accidental changes, while still allowing them to be used freely.
Create & distribute branded content
Empower designers and non-designers alike to quickly create or customize marketing materials that can be shared with the world in a matter of clicks — all without risking your brand’s reputation.
Brand management vs. digital asset management (DAM) solutions
While DAM solutions are great for organizing and managing approved assets, they don’t provide the full brand management protection your brand needs when it’s in use — logos get stretched, colors get changed, you know the story. Brand management software, the right kind, helps marketers and non-marketers alike to not only access brand assets but protect them too.
Scalable brand management software
Whether you’re a team of 20 or a global corporation with thousands of employees, Lucidpress grows with you. The platform enables you to efficiently manage brand assets, user accounts, and template access no matter how big you get.
"Lucidpress makes it easy for people to create their own content without having to impact my department too much. They get what they need without us having to worry about them going off brand."
— Beth Hayes
Head of Marketing
University of Gloucestershire
How it works
Your templates, your way
Explore our vast library of professionally designed templates, or simply create your own from scratch. You can even upload your existing Adobe InDesign files and convert them into Lucidpress templates. Easily create business cards, flyers, sales proposals, social media posts (the list goes on) on our cloud-based editor.
Protect your brand from rogue content
Create, manage, and route all your business’s assets in an environment that ensures the right people are in charge. Manage the entire organization’s permissions from one location and empower the right people to contribute to the right templates at the right time.
Empower team members to personalize
Reduce strain on your creative team by empowering non-designers to personalize and distribute content across digital or printed channels of their own.