Attracting the modern student
Branding in student recruitment
A university's brand is defined by its culture and values. This brand experience is what draws students to a school and keeps them as loyal alumni after they graduate. But, the climate around student recruitment has changed as a larger and more diverse group of students look for the university that's right for them. Is your school delivering a strong, consistent message with its brand marketing?
In this ebook, you'll learn:
- 1 How today's students differ from the past
- 2 Ways to evaluate your university's brand
- 3 Tips for delivering a consistent recruitment experience
- 4 How to keep different departments on-brand
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A university's brand is defined by its culture and values. This brand experience is what draws students to a school and keeps them as loyal alumni after they graduate. But the climate around student recruitment has changed as a larger and more diverse group of students look for the university that's right for them. Is your school delivering a strong, consistent message with its brand marketing?
In this ebook, you'll learn:
- 1 How today's students differ from the past
- 2 Ways to evaluate your university's brand
- 3 Tips for delivering a consistent recruitment experience
- 4 How to keep different departments on-brand