Brand management 101: Managing your brand in the cloud

Brand management is evolving rapidly. Give your brand a competitive edge with the latest industry best practices. This eBook will provide you with powerful strategies for developing a distinctive online presence and ensuring consistency across all channels.

You'll learn:

• 1 What differentiates strong brands from weak brands
• 2 The 3 phases of the brand-management cycle
• 3 10 essential brand assets for digital success

Learn to build and grow your brand online with these vital brand management concepts.