The impact of brand consistency

How much is brand consistency worth? Lucidpress, in partnership with Demand Metric, surveyed over 200 organizations to better understand the impact and value of brand consistency. Survey questions cover multiple aspects of brand management, from presentation and visibility to guidelines and compliance. The results are summarized in this comprehensive 32-page report.

You'll learn:

• 1 Who should be responsible for protecting your brand
• 2 What negative impact is caused by inconsistent brand presentation
• 3 How brand guidelines affect marketing response times
• 4 Why brand consistency is critical to visibility and growth