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4 tips to more consistent brand marketing

What you'll learn:

Brand management is a balance of consistency and responsiveness, leading many marketers to question which one is more important. After all, ensuring brand consistency takes time, and today's marketers are expected to work faster than ever. Do you really have to choose, or is it possible to have both?

Join Garrett Jestice, Head of Marketing at Lucidpress, and Ashley Spurlock, Solutions Marketing Manager at Workfront, as they share 4 tips to make your brand more consistent. These methods will make it easier for employees to maintain brand compliance, while streamlining the creative process for marketing requests.

  • Why is brand consistency important?
  • Why does every brand need a champion?
  • Are your brand guidelines really working?
  • How can you respond to marketing requests faster?