On-demand webinar

The impact of brand consistency

2016 benchmark study report findings

Brand management 101 tells us that consistently rendering our brand is a key to growing its influence. Is brand consistency a concern for you? How has your brand been impacted by inconsistent representation?

Lucidpress and Demand Metric recently completed a study in an effort to measure the state of brand consistency, and to understand the impact of poor brand consistency.

The analysis of this study’s data provides these key findings:

  • 1 Just 20% of organizations in the study say their brand visibility is excellent
  • 2 87% of study participants say that it's important or very important for their brands to be presented consistently
  • 3 Over 70% of study participants share that the single largest result of inconsistent brand usage is that it creates confusion in the market.

Join Jerry Rackley, Chief Analyst at Demand Metric, and Luke Langford, General Manager at Lucidpress, as they share and discuss the key findings of our 2016 Brand Consistency Impact Benchmark Report.

This live session is ideal for all marketing pros who are responsible for driving brand strategy.

brand consistency webinar speakers

Tuesday, October 25, 2016

3:00 PM Eastern Daylight Time

Watch webinar recording now!

Brand management 101 tells us that consistently rendering our brand is a key to growing its influence. Is brand consistency a concern for you? How has your brand been impacted by inconsistent representation?

Lucidpress and Demand Metric recently completed a study in an effort to measure the state of brand consistency, and to understand the impact of poor brand consistency.

The analysis of this study’s data provides these key findings:

  • 1 Just 20% of organizations in the study say their brand visibility is excellent
  • 2 87% of study participants say that it's important or very important for their brands to be presented consistently
  • 3 Over 70% of study participants share that the single largest result of inconsistent brand usage is that it creates confusion in the market.

Join Jerry Rackley, Chief Analyst at Demand Metric, and Luke Langford, General Manager at Lucidpress, as they share and discuss the key findings of our 2016 Brand Consistency Impact Benchmark Report.

This live session is ideal for all marketing pros who are responsible for driving brand strategy.

brand consistency webinar speakers