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Brand intervention:

3 secrets every brand needs to know to stay relevant

What you will learn:

David Brier, Chief Gravity Defyer at DBD International, is a branding veteran with over three decades of experience providing branding strategies, brand identities and package design for brands such as the New York City Ballet, Revlon, Estée Lauder, and The New York Times magazine. Join Lucidpress in this exclusive interview with David as he divulges the three myth-crushing secrets every brand should know (and master) to stay relevant and rise above the competition.
  • Why great brands are not built by sales teams (and what you can do instead)
  • Why an amazing product or service is not tell-all for your brand
  • Why being passionate about your brand does not necessarily equate to brand success — and is often the reason why a brand flounders

David Brier

Chief Gravity Defyer, DBD International

Daymond John of Shark Tank says this: “David Brier is brilliant with branding” and Claude Silver of VaynerMedia calls David “a mad creative genius.” David Brier is a branding veteran who for over three decades has provided branding strategies, brand identities and package design for startups, retail, technology, and tourism brands. His work's been featured in ADWEEK, Forbes, Fortune, Fast Company, New York Times magazine, INC., Communication Arts and numerous other publications. He has helped build the brands of the New York City Ballet, Revlon, Estée Lauder, Joanna Vargas, KnowBe4, Legacy Chocolates, The New York Times magazine, and many regional and local companies as well as several cities. David is also the author of the #1 Amazon bestseller, “Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need” which many refer to as “the branding bible.”