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Creative at scale: 5 tips to get content to market faster

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What you will learn:

In our increasingly online world, creating quality digital content is an absolute must. But how do brands ensure their message lands? And how can creative work sustain brand integrity and authenticity at scale?
  • Strategies for brand differentiation in an oversaturated digital landscape
  • Advice from experts on asset management and distribution, and how to leverage data-driven insights to hit the mark every time
  • The overwhelming importance of remaining nimble, personal, and tapped in to audience feedback

Travis Daugherty

VP of Customer Experience, Brandfolder

Rock climber, day seizer, snow boarder, gymnastics strength coach, nature lover. Changing brand management one Brandfolder at a time.

Liza Weingarten

Head of Communications, Endeavor Global

Liza joined Endeavor’s Marketing and Communications team in August 2016. She manages Endeavor’s social media, blog and other external communications. Prior to Endeavor, Liza worked as a writer at Public Interest GRFX, the communications team for the Public Interest Network, crafting messaging and outreach materials for grassroots environmental, political and consumer interest campaigns. In addition to her work in advocacy, Liza has also worked in multimedia journalism as a podcast production assistant at Powderhouse Productions, and in the Boston restaurant industry.

Tammy Bruzon

Marketing Manager. Healthcare Businesswomen's Association

Tammy Bruzon joined the HBA in 2019 and currently holds the position of manager of marketing. Tammy manages and facilitates the execution of HBA’s marketing and outreach tactics across its many channels, with specific focus on email marketing and brand alignment. She also contributes to the development of comprehensive marketing strategies and promotional collateral. Tammy is a full-stack marketing professional with diverse nonprofit and association experiences including the American Society for Microbiology, National Council of State Housing Agencies, and the Consumer Federation of America. She earned her bachelor’s and master’s degrees from the University at Buffalo.

Christina Sanders

Inbound Marketing Manager, Lucidpress

Christina joined Lucidpress with years of marketing experience under her belt. She serves as inbound marketing manager developing both B2B and B2C marketing channels. Most recently she worked as a campaign manager at 97th Floor, a digital marketing agency where she managed integrated marketing campaigns. Christina graduated from BYU’s public relations program. Outside the office, you’ll find Christina teaching piano lessons or cooking a new recipe she found on Pinterest.