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The 8 most common content mistakes franchises make and how to fix them

Content fuels every step of the buyer journey. In this session, learn the key elements of truly effective content and how to create more effective content at scale that grows your franchise without overburdening your corporate marketing team.
  • How the buying process has changed for customers
  • The 8 most common content mistakes franchises make and how to fix them

Garrett Jestice, Lucidpress

Director of Marketing

With 10 years of marketing experience, Garrett knows all-too-well the pain of brand inconsistency and wasted design time. Garrett joined Lucidpress as its first marketing hire and loves knowing he gets to help improve the workloads (and lives) of creative people around the world. Prior to Lucidpress, Garrett worked at Target in Minneapolis where he led various marketing, strategy, and brand management initiatives. Garrett graduated from BYU with a degree in business management and marketing.