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Scaling content: Empower your sales team to create delightful content experiences

What you will learn:

Content can be a powerful tool for your sales team. Yet, many marketing teams struggle with content adoption. Sales either doesn’t use the content provided, creates their own off-brand materials or attempts to use outdated, irrelevant content that hurts the business. In this session, we’ll dive into why content is more important than ever, how to improve content adoption and how to maintain brand consistency while enabling the sales team to personalize content to potential customers.
  • How to audit the current content experience and communicate the opportunity cost of not improving the content process
  • How to better use templates to enable content personalization
  • How to make it easy for sales reps to find and customize the content they need when they need it

Christina Sanders

Inbound marketing manager

Christina joined Lucidpress with years of marketing experience under her belt. She serves as inbound marketing manager developing both B2B and B2C marketing channels. Most recently she worked as a campaign manager at 97th Floor, a digital marketing agency where she managed integrated marketing campaigns. Christina graduated from BYU’s public relations program. Outside the office, you’ll find Christina teaching piano lessons or cooking a new recipe she found on Pinterest.