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Attracting the modern student: Branding in student recruitment

A university's brand is defined by its culture and values.

This brand experience is what draws students to a school and keeps them as loyal alumni after they graduate. But, the climate around student recruitment has changed as a larger and more diverse group of students look for the university that's right for them. Is your school delivering a strong, consistent message with its brand marketing?
  • How today's students differ from the past
  • Ways to evaluate your university's brand
  • Tips for delivering a consistent recruitment experience
  • How to keep different departments on-brand

Christina Sanders

Inbound Marketing Manager, Lucidpress

Christina joined Lucidpress with years of marketing experience under her belt. She serves as inbound marketing manager developing both B2B and B2C marketing channels. Most recently she worked as a campaign manager at 97th Floor, a digital marketing agency where she managed integrated marketing campaigns. Christina graduated from BYU’s public relations program. Outside the office, you’ll find Christina teaching piano lessons or cooking a new recipe she found on Pinterest.